Maybank launches a unique savings campaign that allows customers both the opportunity to win cash prizes as well as a chance to donate to charitable organisations.
This campaign is aimed to encourage the public to save and grow their funds while at the same time making a positive impact to society by pledging their support to unlock donations to selected organisations under MaybankHeart. The You Save & Pledge, We Donate #ForYou campaign is also part of the Bank’s overarching Group-wide Ramadhan campaign entitled ‘Kongsi Kebaikan Bersama Maybank’ with the intent to encourage individuals and communities to commit acts of good together and for one another for shared prosperity. This is also in line with Maybank’s Humanising mission which promotes ethical practices for responsible and inclusive growth for all.
Datuk Hamirullah Boorhan, Head, of Community Financial Services Malaysia said, “This unique campaign is a testament to our unequivocal support towards the needy by donating to charitable organisations, through MaybankHeart as well as our customers, by rewarding them for their support.
Meanwhile, Dato’ Mohamed Rafique Merican, CEO of Maybank Islamic said, “We want to take this opportunity, especially during the holy month of Ramadan to contribute meaningfully to society. In this respect, every contribution counts, big or small, where the public can collectively pledge their commitments to the campaign and help unlock more donations for Community Empowerment and Education initiatives identified by MaybankHeart.
The campaign commenced from 1 st March 2023 and will run until 31 st July 2023 where customers can pledge and register on Maybank2u. During this period, customers who save and grow their fund through their participating Maybank conventional and Shariah-compliant savings, current and investment accounts stand to win from a pool of up to RM100,000 in cash prizes.
Through this campaign, Maybank will contribute up to RM100,000 to assist selected NGOs under MaybankHeart based on the number of pledges from the public.
