Proton reported its April sales numbers with 9,415 units sold (domestic and export) marking a fourth consecutive month of growth, sales grew by 6.5% during a shortened sales and production month due to the Hari Raya Aidilfitri holiday period.
With this the total sales for the first four months of 2023 to 49,702 units, equivalent to a growth of 39.8% over the previous year. As a result, the group is the only Top-5 ranked brand to grow sales in April, market share for the month is estimated to be 20.4%, maintaining second place in the national automotive sales table. Overall, sales in April receded by over 41.4% after the new record high set in March as Total Industry Volume (TIV) is estimated to stand at 46,203 units. The decrease Proton said was the result of not only the holiday period but also the ending of deliveries for orders placed during the PENJANA tax-free incentive scheme.
Top Sellers
Despite the decrease in TIV for April, three Proton models continue to be segment leaders, Proton X50 remains as the best-selling B-segment SUV with 2,644 units delivered in April and remains the overall best-selling SUV in Malaysia.
Another overall segment leader is the Proton Persona, which achieved 1,263 deliveries last month, allowing it to retain overall leadership for the B-segment sedan market after four months. Finally, with 465 units sold, the Proton Exora not only had its best sales month of the year but also retains sales leadership for C-segment MPVs with 1,559 units sold to date.
“With the Proton X90 due to be officially launched by the Prime Minister on 7 May, the company will soon have a three-model SUV range to strengthen our position in the segment as well as its first model in the New Energy Vehicle (NEV) market” said Roslan Abdullah, Deputy Chief Executive Officer, PROTON.
Meanwhile, Proton export sales had their best month of the year in April with 187 units shipped to overseas markets. After four months, the most popular export model is the Proton Saga followed by the Proton X50 and Proton X70 respectively. Total export sales for the first four months of the year currently stands at 603 units.
