Ehsan Property is swiftly developing a reputation for its visual conceptualisation and provision of premium assets, the company supports investing in innovative architecture that brings down the price of quality.
Taking advantage of this advantage, it just revealed the Mutiara Austin Residence, a new residential development in Mount Austin, Johor by Lintang Hebat Sdn Bhd.
According to the company’s founder, Dato’ Haji Abdul Hamid Bin P.V Abdu, Mutiara Austin Residence has a number of distinguishing qualities and special selling points. The project’s proximity to the Kuala Lumpur-Singapore high speed rail (KL-SG HSR) development, which is being planned by the Malaysian government, is the first important factor.
“Because of the surrounding infrastructure and the upcoming KL-SG HSR, there is a pent-up demand for new properties in this area. In comparison to two years ago, the real estate market is also more solid now,” Dato’ Haji Abdul Hamid said.
He said that Mount Austin is a well developed area with a lot of nearby services and facilities, including Ikea, Lotus, Toppen, hospitals, and colleges and universities, among others.
“We chose Mount Austin as the location for our project due to the abundance of amenities surrounding it and its close proximity to Johor Bahru city centre. Besides that, Mount Austin is well known for its high end product offering which adds the value of good demographics that affects the reputation of the area. We did a case study on the area and we understand that there is strong demand for affordable houses. Hence we decided to embark our print here at Mount Austin, This is in accord with the Ehsan Property’s vision which is We Build For Your Needs” he said.
Dato’ Haji Abdul Hamid said properties are established through the company’s principle-based transactions, consistent efforts, and skillful execution rather than through physical strength.
The project’s name, Mutiara Austin Residence, is meant to evoke the image of a pearl in a vast ocean.
Because of its beauty and importance, this pearl frequently draws a large audience, he remarked.Mutiara Austin Residence comprises three blocks of service apartments with a total of 650 units and is a new high-rise development project by Lintang Hebat Sdn Bhd. Strategically located within Mount Austin vicinity, it only takes 5 mins driving distance to Aeon Tebrau and Ikea Tebrau.
The target demographic for Mutiara Austin Residence, according to Dato’ Haji Abdul Hamid, includes newlywed couples, young professionals, and first-time homebuyers.
He asserts that the unit types with the highest levels of interest from potential buyers right now are Type A, which has a built-up area of 743 square feet (2+1 rooms and 2 bathrooms), and Type B, which has a built-up area of 862 square feet (3 rooms and 2 bathrooms).
“We have more of these types of units in the project since they are not too big and are affordable for small families and first-time home purchasers. We do offer a very intriguing discount to those who purchase Bumi-lots. We also provide partially furnished units, he added.
Besides that, Mutiara Austin Residence is crafted with a green design philosophy, which is extremely evident on the facility level where there is an herb garden.The entire floor is also covered in a lot of greenery, he continued.
Mutiara Austin Residence is expected to be completed by the end of 2026 and the project’s Phase 1 sales have reached 88 per cent. Phase 2 will launch by October of this year, according to Dato’ Haji Abdul Hamid.
“Overall, we target our project to be completely sold out by the end of 2023. This goal is driven by the demand that we have seen as well as the project’s strategic location in the heart of Mount Austin,” he said.
According to Dato’ Haji Abdul Hamid, the company intends to create more affordable housing as well as high quality property projects in the future in an effort to continue expanding throughout Malaysia.
Over 4,000 units have been completed by the company this year across all of its projects.
The goal for the following year is to finish an additional , according to Dato’ Haji Abdul Hamid.
“The projects we plan to start in the next five years are expected to have a Gross Development Value (GDV) of around RM 2 billion inclusive of the southern and southern region. We will also expand into other cities in the future,” he said.
Beside that, Dato’ Haji Abdul Hamid also said that the company plans to develop more high-end real estate projects as well as more affordable housing in the future.
Currently, Ehsan Property has estimated a total of 3,442 housing projects to be developed in various parts of the country, with a Gross Development Value (GDV) of RM 1.307 billion.
