With the success of natural yoghurt brand llaollao in the bag, the group has now secured an exclusive national franchise for top Thai milk tea brand ChaTraMue with plans to open eight to 10 outlets this year.
Woodpeckers Group Sdn Bhd signed the 20-year franchise agreement for Malaysia with Cha Thai International Company Limited, brand owner of ChaTraMue (pronounced Cha-Tra-Mer) in Bangkok recently.
Woodpeckers Group Director Tan Kai Young said his team was proud and excited to be the first outside of Thailand to secure a national exclusive franchise with Cha Thai, a company that can trace its roots back to over 100 years ago.
“With Malaysia being a tea-loving country, we see huge potential for ChaTraMue. Malaysians will surely enjoy the taste of this Number One Thai milk tea brand,” he said.
Woodpeckers has already scouted for locations to open eight to 10 outlets this year and another five outlets in the first quarter of next year. “We will scale up the expansion of our outlets to nine per quarter thereafter bringing our total store count to around 40 by end of next year,”.
