Shell Malaysia aims to fully enable its new mobile app “Shell App” which is currently available at 650 service stations, at all of its 1,010 stations nationwide by end-2023.
General Manager (Mobility), Malaysia, Seow Lee Ming said the new app is designed to enhance the fuelling experience by enabling fuel purchases from the comfort of customers’ cars.
“Our aim is to enhance the experience and make things even more convenient for customers. The new app is the first fuel payment app in the country that is protected by a 3-D Secure verification, which adds an extra layer of security to optimise safer user experiences against possible fraud and scam threats.
“In today’s fast-paced world, people expect convenience through innovation and choice. Given our synonymity in innovating mobility solutions, the Shell App serves as a pivotal component to elevate experiences for all our customers,” she told reporters at the launch of the mobile app here, today.
Seow said the Shell App is also integrated with BonusLink to allow customers to earn points from 3,000 merchants as well as redeem Shell exclusive rewards.
Understanding the need for value-for-money customised deals and promotions, she noted that the app is able to curate a personalised offer based on customers’ habitual preferences to enhance their experience at Shell.
She said, the Shell App is also able to track every spend and BonusLink point earned as well as allows customers to find the nearest Shell station with facilities and amenities.
