Tourism Malaysia congratulates Noor Ahmad Hamid, the former Chief Operating Officer of Malaysia Convention & Exhibition Bureau (MyCEB), on his appointment as the new Pacific Asia Travel Association (PATA) CEO effective 1 October 2023.
Dato’ Dr. Ammar Abd. Ghapar, Director General of Tourism Malaysia, said, “We are excited to embark on this new transformative journey under his leadership and look forward to collaborating closely with PATA members to elevate the tourism industry to greater heights.”
“With his extensive background and vast experience in tourism and business events, we believe PATA can also champion initiatives to stay relevant in the digital era and to voice out and reset the organisation’s branding and membership engagement.”
Tourism Malaysia has been an ardent PATA Government member for 64 years, starting in 1959, and Datuk Musa Yusof, Deputy Director General of Tourism Malaysia, has led the PATA Malaysia Chapter since 2016.
Recently, PATA announced the reappointment of Noredah Othman, CEO of Sabah Tourism Board, to its Executive Board Members for a two-year term beginning 27 June 2023.
