smart Malaysia officially unveiled the flagship of its smart #1 lineup, the BRABUS variant, at the International Electric Mobility Showcase (IEMS). The unveiling ceremony was conducted by YAB Dato’ Sri Haji Fadillah Bin Haji Yusof, Deputy Prime Minister and Minister of Plantations and Commodities, along with YB Chang Lih Kang, Minister of Science, Technology and Innovation.
Representing the new chapter of the collaboration between smart and BRABUS, the smart #1 BRABUS pays homage to over two decades of innovation, performance, and individuality. BRABUS, known for enhancing Mercedes-Benz vehicles, brings its expertise to create a vehicle that embodies excellence and style.
‘’As we introduce BRABUS to the smart #1 family, smart Malaysia is excited to blaze a new path in the local EV market. Combining advanced technology, exceptional EV performance, and uncompromising comfort, the BRABUS model crowns the three variant line-up our first model, the smart #1’’, said Zhang Qiang, Chief Executive Officer of Pro-Net.
“smart Malaysia’s participation at IEMS also showcases the company’s commitment towards helping Malaysia achieve its long-term net-zero emissions goals. As we approach our official Q4 launch, we have many more exciting developments in the pipeline that will redefine the EV ownership experience,” he further added.
An electrifying showcase at IEMS
smart Malaysia’s participation at the International Electric Mobility Showcase (IEMS) 2023 is one of the company’s first steps towards supporting Malaysia’s sustainability goals. The smart #1 will play a major role in these efforts by empowering owners to make a substantial reduction in their carbon footprint through the use of a zero emissions vehicle that can be further boosted by the use of renewable energy sources such as solar to fuel its batteries.
More excitingly, smart Malaysia is actively working towards seamlessly integrating the smart #1 into the digital lifestyle of its future owners. A prime example of these efforts is the recent launch of the Hello smart App, which aligns perfectly with this objective. The app introduces a range of features, including vehicle booking and product information, as well as real-time charging point information, with 70% of public charging points already integrated. smart Malaysia has invested more than RM3 million in the localization of the all-in-one digital application that prioritizes convenience.
Interested customers are invited to experience the elegance and power of the smart #1 Premium and BRABUS models, at IEMS by visiting the smart booth in Hall 5 of the exhibition to get a glimpse into the future of EV performance vehicles from now until 6 October 2023.
Introducing The New Premium Compact SUV smart #1 BRABUS
The smart #1 BRABUS variant is designed for high-performance enthusiasts, boasting a remarkable 0-100km/h acceleration time of 3.9 seconds. Under the hood, the Performance is delivered by a 315kW/543Nm Dual-motor All-Wheel-Drive powertrain, delivering unrivaled agility and traction for an exhilarating supercar experience.
The vehicle boasts a dynamic and aerodynamic exterior, complemented by a luxurious interior featuring premium materials. The smart #1 BRABUS comes with the exclusive ‘BRABUS’ interior, and its exterior colors offer seven different color combinations. If you choose the Radiant Red roof, you can select from Atom Grey – Matte, Meta Black, and Cyber Silver exterior colors. If you prefer the Black roof, you have options of Digital White, Laser Red, and Cyber Silver. Lastly, there is Atom Grey – Matte, which also comes with an exclusive matte body-colored roof.
Tentative pricing for the smart #1 Pro, Premium and BRABUS – with Sales and Service Tax (on the road, without insurance) is from RM200,000 to RM250,000. Book now via the Hello smart App and take advantage of smart #1 Early Bird Perks, which comprise RM1,001 in charging credits.
