According to a survey by Kantar, YouTube is the #1 video service Malaysians say they watch the most. The same survey also found that YouTube is #1 for Malaysians as it allows them to access a wide variety of content types such as short, long, or live videos, as well as for content they can’t find anywhere else.
Loh Ben Jern, Head of YouTube Malaysia said, “Globally, over 500 hours of content is uploaded on YouTube every minute. And today, more hours of content are created than ever before. In Malaysia, over 7M people streamed YouTube on their Connected TV, making it the fastest growing screen in the last 5 years. We’ve also seen an explosion of Shorts – just last year we saw 50B daily views. Today, I’m proud to share that YouTube Shorts has hit 70B views globally every 24 hours, a 40% increase in less than a year, and average daily views in Southeast Asia grew by over 130% year-on-year.
Rohan Raghavan, Head of Tech, Telco, Media & Entertainment, Finance said, “AI is central to YouTube, powering features that protect viewers from harmful content, connect people with content they love, optimize user experience and most recently, taking the friction out of the creative process and allowing YouTube creators to reach more viewers.Today, Google AI is enabling businesses both big and small to drive results in a cost efficient way by elevating their creative content and helping them reach the right audience.
In celebration of brands who have creatively and effectively leveraged YouTube to connect with their audiences, “Best of Malaysia” winners of the YouTube Works Awards were unveiled. In its eighth year, YouTube Works Awards recognizes and celebrates the most compelling, effective, and creative YouTube campaigns.
