The luxury goods market is experiencing a renaissance, with young people leading the way. According to the True-Luxury Global Consumer Insight 2023 report from BCG and The Altagamma Foundation, millennials and Gen Zs are expected to account for 75% of luxury goods shoppers by 2026. With that in mind, Malaysia’s largest and first luxury department store, Seibu, The Exchange TRX, is welcoming a slew of exciting incoming entries to the Malaysian luxury space — and Singapore’s Anothersole has joined the ranks.
Anothersole is craving a unique space in the luxury goods world. Although they have just made their Malaysian physical debut in The Exchange TRX’s Seibu, they are already global pioneers of timeless, sophisticated, and high quality goods. With an online retail presence in 50 countries and more than 200,000 pairs of shoes sold since their inception in 2016, it’s clear that their offerings have become ultimate everyday essentials for discerning and modern professionals on the go.
Their aim is to become the new go-to shoe and bag retailer for busy Malaysian professionals who look for both quality and design. In fact, their star products — including their signature Anytime lace-up leather flats and their ANEW Mini bags — are available in a wide range of styles and colours to match perfectly with any outfit or occasion. Knowing this, there couldn’t be a more perfect fit for a launch location than Seibu at The Exchange TRX, as it aligns with the brand’s values and aesthetics neatly.
“We are thrilled to launch Anothersole’s physical presence in Malaysia’s luxury footwear/accessories market. We believe there’s tremendous potential for us in not only introducing our sustainable, comfy products to Malaysians in person, but also in spreading our dedication to “Make Good, Do Good” across the Causeway as well,” said Benny Chee, Founder Of Anothersole.
Indeed, another element setting Anothersole apart is their dedication to marrying style and sustainability. Their focus on being a socially conscious lifestyle brand is reflected throughout all aspects of the company. In their product range alone, they use leather sourced from certified, responsible tanneries and recycled, repurposed polyethylene tetraphyte (rPET), with their newly improved ergonomic, earth-friendly footbeds also using bio-based ethylene vinyl acetate (EVA).
However, the sentiment goes beyond revolutionising the product line. As part of their intention to “Make Good, Do Good”, they are currently involved in a multitude of social initiatives. For one, their #Buy1Feed1 programme commits 10% of their profits to carefully selected children’s charities around the world. They’ve also previously created partnerships with World Vision in Vietnam, Cambodia and Bangladesh, sponsoring various programmes designed to break the cycle of poverty by supporting childrens’ nutritional and educational needs.
