Carlsberg Brewery Malaysia Berhad has entered a Licence Agreement and Distributorship Agreement with Sapporo Breweries Limited to brew and manufacture the iconic Sapporo Premium Beer in Malaysia.
Effective from 1st January 2024, the Group will produce, sell, market, and distribute the beer across all channels in the country, including duty-free zones. This agreement is a 5-year contract with an automatic renewal of 3 years, unless either party provides written notice of non-renewal. In Singapore, Carlsberg Singapore Pte. Ltd. and its subsidiary, Maybev Pte. Ltd., have distributorships for two iconic brands i.e. ‘Sapporo Premium Beer’ and ‘Yebisu Beer’. Similarly, this distributor
agreement will also be effective for 5 years starting from 1 st January 2024, with an automatic renewal for 1 year, unless either party provides written notice of non-renewal.
The Group said it is collaborating with key stakeholders for a smooth transition and seamless in-market executions in both Malaysia and Singapore.
