UMW Toyota Motor achieved 2023 as top position for the overall non-national automaker, and for first month of 2024 the group recorded sales of 6,276 units, for both Toyota and Lexus.
Datuk Ravindran K., President of UMW Toyota Motor, expressed his satisfaction with 2023’s performance, stating, “Our success is a reflection of our dedication to delivering high-quality vehicles and an unparalleled ownership journey. We appreciate the positive reception from the market and our customers, acknowledging our diverse model range and forward-thinking approaches. As we continue to set new benchmarks, our focus remains on providing meaningful and innovative mobility.”
In 2023, Toyota continued its leadership selling its highest-ever total sales of 108,107 units (Toyota and Lexus), securing a substantial 32% overall non-national passenger vehicle market share (Toyota only). In the SUV segment, the brand sold 22,533 units with a notable 19.6% non-national market share.
In the pick up segment , Toyota was the market leader with 27,447 registered units in 2023, translating to a 47.2% non-national market share. In the panel van segment, Toyota’s dominance was evident with 3,424 registrations in a market of 3,424, securing a commendable 100% non-national market share.
The company also expanded its footprint with the inauguration of a new 3S outlet in Nibong Tebal, Penang in the first week of February. This strategic move is aimed at enhancing customer service and accessibility in the region, aligning with UMWT’s commitment to providing an extensive and accessible network for its valued customers.
