In an innovative fusion of traditional business acumen and cutting-edge social media marketing, Biotropics Malaysia, in collaboration with Xamble Live, recently hosted the inaugural TikTok Creator Affiliate event, marking a milestone in digital marketing and e-commerce strategy.
The ‘Road to Jutawan Ramadan’ event, held at the prestigious B’york KL, has been hailed as a resounding success, setting a benchmark for future digital marketing endeavours in Malaysia and beyond.
The event drew attention for its unique approach towards leveraging TikTok’s burgeoning platform to foster a community of creator affiliates adept at navigating the dynamic digital landscape to boost sales and brand visibility. A roster of high-profile attendees and speakers, including Haliza Ramli, CEO of Biotropics, Siew Mun Wei, TikTok Country Head of Merchant Ecosystem Development, and Keith Chiang, TikTok Training & Education Speaker, brought to life the event’s significance in the digital marketing sphere.
Highlighting the event’s success, CEO Haliza Ramli remarked, “In the swiftly evolving digital age, our collaboration with TikTok and our agency partner, Xamble Live, represents a pioneering step towards integrating our brand into the fabric of digital commerce through social media.”
Ramli’s address to the attendees reflected on the promising trajectory Biotropics has charted on TikTok Shop, emphasising the platform’s role in augmenting brand recognition and sales in the health sector.
The ‘Road to Jutawan Ramadan’ event was not only a showcase of Biotropics’ strategic vision but also an educational platform. Through panel discussions featuring notable personalities like national bodybuilder Sazali Samad, Dr. Aisyah Tul Radziah, and marketer/content creator Aiman Radzi, attendees gleaned valuable insights into the lucrative world of TikTok affiliate marketing.
These discussions delved into the essence of creating impactful content, understanding TikTok’s ecosystem, and harnessing personal strengths to excel as a creator affiliate.
A focal point of the event was the emphasis on Biotropics’ longstanding presence in Malaysia and its commitment to excellence, as highlighted by its flagship product, Nu Prep Tongkat Ali, renowned for its extensive clinical research and efficacy.
The event served as both a platform for knowledge exchange and a testament to Biotropics’ dedication to nurturing a vibrant community of affiliates poised to revolutionise the digital marketing landscape.
“The success of the ‘Road to Jutawan Ramadan’ event highlights the potential of innovative marketing strategies in the digital age,” said Xamble Live General Manager Aaliyah Soraya (second left in pic).
By bridging the gap between traditional business models and the digital marketplace, Biotropics Malaysia has paved the way for a new era of affiliate marketing, showcasing the power of collaboration, innovation, and strategic foresight in achieving business excellence and contributing to the global wellness community.”
Xamble Live is a technology and solutions enabler focused on live commerce, designed to help brands and businesses expand their online presence through live streaming.
The company is renowned for comprehensive solutions and collaborates closely with businesses aiming to conduct live sales on social media platforms like Facebook, Instagram, and TikTok. This initiative is part of a larger ecosystem under Xamble Group Limited, with services directed towards leveraging the growing trend of live commerce and include support for influencers and content creators through the Xamble Creators app, which facilitates the posting of jobs and hiring for TikTok campaigns.
