Heineken Malaysia announces the nomination of Martijn Rene van Keulen as the successor for Mr Roland Bala who will be taking up the position of Managing Director of Multi Bintang Indonesia effective 1 July 2024.
Roland will also relinquish his directorships in all subsidiary companies of Heineken Malaysia with effect from the same day.
Roland Bala has been Managing Director since September 2018.
Martijn Rene van Keulen, a Dutch, is currently the Managing Director of Heineken Myanmar, where he led his team to drive an ambitious transformation agenda and successfully delivered strong performance despite extremely challenging times facing the Company. Prior to Myanmar, Martijn was the Managing Director of Grande Brasserie de Nouvelle-Caledonie, a producer and distributor of beers and non-alcoholic drinks in New Caledonia (September 2018 to June 2020).
He was the General Manager of HEINEKEN Kirin Japan (September 2015 to August 2018) and the Account Director for Modern Trade and Convenience at HEINEKEN Netherlands for five years (November 2010 to August 2015). Martijn joined HEINEKEN International in 2000 and held various Commercial positions before taking on the role as Global Account Manager for the HEINEKEN Global Duty Free and Travel Retail business where he spent four years.
Martijn Rene van Keulen will succeed Mr Roland Bala who will continue to serve the Company until he hands over his position as the Managing Director of HEINEKEN Malaysia on 1 July 2024.
