The Ministry of Investment, Trade & Industry has unveiled a new refreshed logo and tagline as its spells a out renewed focus to attract high-quality investments, create high value jobs, increase exports, expand markets; and drive industrial transformation.
The Ministry under Tengku Zafrul sad it is a timely reflection of its core roles and function would provide a greater push
towards realising Malaysia’s key growth policy, the New Industrial Master Plan 2030 (NIMP 2030) to transform and reinvigorate the nation’s industrial economy to support Malaysia’s “second economic take-off”.
MITI’s new tagline “This is Where Global Starts”. reflects on the country being the gateway that connects Malaysian ideas, talents and businesses to the world, “This Is Where Global Starts” will be the mantra for MITI and its agencies towards a single Vision – for Malaysia to be the driving force of Asia’s new economy, and to be the leading trade and investment hub for the world’s best and brightest businesses.
Tengku Zafrul Aziz added, “Malaysia has what it takes to become the leading industrial, trade and investment destination in Southeast Asia and globally, and is ready to emerge as the economic hub of the region. As one of the most vibrant economies in the world, now is the time to strategically play to our core strengths – such as strong governance, the rule of law, solid project execution track record and a diverse talent pool – and to inform global companies that Malaysia is open for business and is the place to be for their future growth.”
Four main strategic pillars – Economy, Innovation, Sustainability, and People – will guide all policy implementation and strategic narratives to bring “This is Where Global Starts” to life.
- Economy: MITI to identify investment, trade and industrial development opportunities on a global scale Innovation: MITI to encourage and foster innovative industrial technologies and businesses to Malaysia Sustainability: MITI to empower Malaysian industries and SMEs in embracing ESG practices People: MITI to foster the industrial upskilling and training of Malaysians to enter into industries that also serve offshore markets, starting on our home turf.
“This Is Where Global Starts” serves an outward facing invitation to global investors and traders, a rousing call for Malaysians, and a reminder of MITI’s overall Vision and Mission, both of which are also reflected in a refreshed logo and a standout new look that echo the natural strength, vibrance and diversity of Malaysia and its people.
