Endeavor Malaysia is thrilled to announce the eight companies shortlisted for the 5th Cohort of the Scale Up by Endeavor Program. In partnership with Cradle via the MYStartup initiative and supported by Grab Malaysia, GX Bank, and Amazon Web Services (AWS), this program aims to empower early-stage entrepreneurs across Malaysia.
Following the success of the previous four cohorts, which supported high-potential companies like CapBay, Bloomthis, Kiddocare, HealthMetrics, TRAPO, and Borong, Endeavor Malaysia aims to continue nurturing high-potential startups over the next decade.
Scale Up by Endeavor is a set of programs designed to boost the trajectory of early-stage, high-potential entrepreneurs in 42 markets worldwide. Malaysia’s Scale Up by Endeavor program is tailored to the local ecosystem, with an understanding of its unique market dynamics, investor landscape, and region-specific resources, offering customised solutions to the individual challenges and opportunities for each participating founder and company.
“The Scale Up by Endeavor program aims to provide curated mentorship, foster an entrepreneur-to-entrepreneur community, and equip founders with the resources needed to share Endeavor’s values and mission,” said Adlin Yusman, Managing Director of Endeavor Malaysia. “I hope the eight selected companies will maximise the benefits of the highly customised four-month program and eventually progress into the Endeavor Entrepreneur track, which focuses on growing high-impact companies globally,” he added.
Norman Matthieu Vanhaecke, Group CEO of Cradle Fund Sdn Bhd (Cradle), commented: “Startups are the heartbeat of Malaysia’s economy, with the potential to disrupt industries, introduce fresh concepts to the market, and fuel sustainable economic expansion. Currently, more than 3,700 startups are registered under MYStartup, Malaysia’s Single Window platform, spanning diverse technologies such as Fintech, AI, Big Data and Analytics, and Sustainability and Environment. By supporting this program, Cradle remains committed to empowering more innovators to scale their ventures, aligning with our vision to nurture a high-performing, globalised, inclusive, and sustainable startup ecosystem.”
The eight shortlisted companies are:
- Being Juice: Revolutionising the beverage industry with tech-driven, natural, and affordable sugar-free beverage products. Making a healthy lifestyle both accessible and delicious.
- CloudJoi: The largest and fastest-growing ticketing platform for performing arts, culture, and live entertainment shows in Malaysia. Leading the way with over 200 arts organisers, CloudJoi offers innovative ticketing, live streaming, and on-demand services.
- Corroserv (M): Provides comprehensive engineering services in the field of corrosion control and composite repairs for over 30 years and has developed a wide range of innovative products. Corroserv has executed more than 300 projects in the Southeast/East Asia region.
- Hatio: A provider of omnichannel fulfilment services and technology, including fulfilment, warehousing and transportation, complemented by OMS and WMS software for high volume mid-market and enterprise brands.
- IGL Coatings: A dynamic startup revolutionising the protective coatings industry. With cutting-edge technology and a passion for sustainability, redefining the standard for eco-friendly solutions that safeguard your assets while preserving the planet.
- Intlife Smart Home: A Klang Valley – Seremban – JB Smart Home solution that uses AI to create energy-efficient homes to reduce electricity cost and carbon emission.
- MadCash: A Shariah-compliant Fintech ecosystem builder, with a mission to convert one-time donations into a ‘perpetual donation’ with the concept of paying it forward. Enabling the seamless process of micro-funding application, approval, onboarding, disbursement, and repayment monitoring.
- KontactApp: A digital platform connecting Oil & Gas project workers with companies.
All eight companies were selected based on three main Endeavor criteria: the entrepreneur, business, and timing. As part of the Scale Up by Endeavor program, all selected companies will receive support from Endeavor’s network and experts with curated guidance in catalysing their scaling journey. They will gain valuable market insights and experience customised plans and benefits based on their unique growth challenges over the next four months.
In addition to accessing Endeavor’s network of over 70 seasoned mentors, selected entrepreneurs in Cohort 5 will benefit from guidance provided by top talents from Grab Malaysia and GX Bank. These industry leaders will contribute their unique expertise to mentor local entrepreneurs, further accelerating their growth.






