Swiss watchmaker Longines has officially opened a new boutique in Kuala Lumpur’s Mid Valley Megamall.
Operated by Watatime (M) Sdn Bhd, the boutique which boasts Longines’ new global boutique concept is located on the ground floor of the popular shopping mall to allow visitors to discover and experience its entire universe.
Measuring 1,027 square feet, it creates the ideal opportunity for shoppers to discover the world of Longines and its impressive range of timepieces.
Created in line with the renowned brand’s latest global concept, the new boutique is a tailor-made setting for the company’s creations and its history.
From the exterior, the core values of the winged hourglass brand are highlighted by a sleek, elegant façade giving pride of place to a selection of carefully chosen timepieces.
Inside, visitors are greeted by a refined yet welcoming interior showcasing the brand’s elegant style. With rich dark mahogany cabinetry, a bespoke navy-blue diamond padded back wall and plush cream leather accents, the boutique is an intimate invitation to be immersed in the world of Longines, with a historic discovery wall detailing iconic references to the brand’s universe, including its long-standing passion for equestrian sports and aviation.
The boutique also features a concierge bar, inspired by aviation design. A subtle curved edge recalls the shape of a wing, and the illusion of striped brushed metal represents a modernized interpretation of the planes used by pioneers of the sky. The boutique also features an exclusive lounge area for private previews of new collections, which allows customers to shop in comfort and privacy.
From Longines DolceVita and Conquest to Longines Spirit, The Longines Master Collection, HydroConquest and the Heritage models, the boutique carries an eye-catching range of Longines collections.
The addition of the monobrand Longines boutique presents a compelling strategic partnership opportunity and the brand’s enduring quest to expand in the region.
