AFFIN Group has announced the launch of AFFIN DIVENTIUM Private Banking, a new service designed to offer bespoke wealth management solutions and financial advisory services tailored for Ultra-High-Net-Worth Individuals (UHNWI) and their businesses.
AFFIN DIVENTIUM Private Banking is specifically targeted at clients with investable assets of RM2 million or more. The service features a range of key offerings, including:
Personalised Private Banking Client Services: Clients will benefit from the expertise of a dedicated Private Wealth Management team, providing confidential financial planning and advisory services.
Solutions for Business Aspirations: AFFIN DIVENTIUM offers comprehensive corporate advisory services, including support for mergers and acquisitions, debt and fundraising assistance, corporate restructuring, and cross-border transaction facilitation.
Curated Private Banking Financial Solutions: The bank offers a wide array of financial products tailored to meet the diverse needs of clients, along with preferential rates on various banking services.
Tailored Investment Portfolio Analysis: Clients will receive customised investment strategies developed by a team of experts to ensure alignment with their risk tolerance, financial goals, and investment horizons.
Exclusive Access and Networking Opportunities: AFFIN DIVENTIUM clients will gain exclusive access to private events, luxury brand collaborations, and invitation-only seminars, fostering valuable connections among elite clientele.
Datuk Wan Razly Abdullah, President & Group Chief Executive Officer of Affin Bank Berhad, highlighted the strategic importance of this new offering. “AFFIN DIVENTIUM Private Banking represents more than just a new segment; it is a quantum shift in how we approach private banking. We are crafting experiences that resonate with the unique aspirations of our Ultra-High-Net-Worth clients, including their businesses.”
In addition to its private banking services, the Group has introduced Luxurious Asset Financing, a solution that allows clients to acquire and manage high-value assets, such as yachts, with ease and flexibility.
