A new policy paper by the think tank DARE (Datametrics Research and Information Sdn Bhd) suggests that Malaysia could reduce its cigarette-smoking population by up to 1.35 million people by 2030 through effective tobacco harm reduction strategies. The report estimates that this reduction could lead to healthcare savings of RM2.47 billion over the same period.
The findings are based on successful harm-reduction strategies implemented in countries like the United Kingdom and New Zealand. According to the report, if Malaysia adopts similar measures, it could see between 155,000 and 294,000 smokers quitting each year through vaping. This would result in an annual decline in smoking prevalence of 3.2% to 6.1%.
However, the report warns that punitive regulations, such as a potential ban on vape displays, could undermine these efforts. Pankaj Kumar, Managing Director of DARE, stated, “Countries like the UK and New Zealand have demonstrated the impact that harm-reduction strategies can have on public health. If we apply the same measures here, Malaysia could see a significant reduction in its smoking population, saving lives and cutting healthcare costs by billions.”
While the report highlights the positive outcomes of harm reduction, DARE urges the Malaysian government to reconsider any punitive regulations that may hinder these initiatives. “Policies such as a vape display ban are counterproductive to the principles of harm reduction. Instead of helping smokers transition to less harmful alternatives, these measures may push consumers back to cigarettes or drive them to the black market,” Pankaj added.
DARE emphasizes the importance of addressing operational issues, such as establishing clear guidelines on product content, nicotine levels, and safety standards. The paper concludes that harm reduction can significantly contribute to Malaysia’s goal of achieving a smoke-free society, but this requires thoughtful regulations that promote less harmful alternatives and discourage youth initiation.
“With clear guidelines and strong public education, Malaysia can replicate the successes seen in countries like the UK and New Zealand, thereby reducing smoking prevalence and easing the strain on the healthcare system,” Pankaj concluded.






