Shopee has emerged as a significant catalyst for Malaysian entrepreneurs, turning their dreams into successful business ventures. With its robust logistics programmes and seamless connectivity, the platform allows local sellers to expand their reach beyond traditional marketplaces, offering buyers unmatched convenience and satisfaction.
Numerous entrepreneurs, such as Muhammad Afiq bin Mohamad Arshad and Faizah Milin of A&F Berkat Borneo, Sarini Zainal Abidin of The Pastels Shop, and Suriana Ali Endut of Kimchi Suren Suria, exemplify the positive impact Shopee has on small businesses. Their stories illustrate how the platform fosters community growth and connects them with customers nationwide.
Tan Ming Kit, Head of Marketing and Business Intelligence at Shopee Malaysia, stated, “Our mission is to support the dreams of sellers and meet the needs of buyers. Stories like those of Afiq and Faizah, Sarini, and Suriana inspire us to continue innovating and investing in solutions that make a positive difference in people’s lives.”
Success Stories of Local Entrepreneurs
A&F Berkat Borneo, founded by Afiq and Faizah from Klang Valley, transitioned from local night market sales to a thriving online business on Shopee. Previously, the couple faced challenges due to unpredictable weather and fluctuating customer turnout, making financial stability difficult. After joining Shopee in 2018, their revenue soared from RM80,000 in the first year to an anticipated RM500,000 by the end of 2024. Faizah remarked, “Shopee has opened doors we never knew existed… Their logistics solutions have revolutionised our business.”
The success of A&F Berkat Borneo has positively impacted their suppliers from Kedah, Perak, Penang, and Johor, enabling them to expand operations and hire new staff. Afiq and Faizah also mentor housewives in their community on earning side incomes through Shopee’s Affiliate Programme.
The Pastels Shop, started by skincare enthusiast Sarini Zainal Abidin, utilised Shopee’s logistics network to grow from a local business to a flagship store and warehouse, creating over 70 part-time jobs. Sarini said, “Shopee’s robust and expansive logistics network was key to our growth, helping us scale our operations.”
Customer trust plays a crucial role in their success. Hanisah, a 24-year-old student from Kuala Lumpur, expressed confidence in Shopee: “Shopping on Shopee gives me peace of mind. My purchases from The Pastels Shop usually arrive within 1-2 days, and I love the 15-day free returns policy.”
Kimchi Suren Suria: Navigating Logistical Challenges
Home-based business Kimchi Suren Suria, led by Suriana Ali Endut, has also flourished through Shopee’s support. Suriana efficiently navigates the complexities of shipping perishable goods like kimchi to remote areas, expanding her customer base across Malaysia. She noted, “Shopee’s logistics network enabled us to ship our kimchi nationwide, even to remote areas.”
With her earnings from Shopee, Suriana has improved her production equipment and secured a car loan, enhancing both her business operations and personal mobility.
Shopee’s Commitment to Economic Growth
As Malaysia’s leading e-commerce platform, Shopee continues to innovate and collaborate with key logistics partners to ensure faster, more reliable deliveries for sellers and buyers. The platform’s On-Time Guarantee promises timely deliveries, compensating for delays and ensuring a seamless shopping experience. Through its efforts, Shopee remains dedicated to driving economic growth and creating opportunities for all Malaysians.
