Tealive brand owner, Loob Holding Sdn Bhd has signed a master franchise deal with leading Indian Quick Service Restaurant (QSR) operator Devyani International Limited (DIL) to introduce its bubble tea into India market.
This will see the Malaysian-born brand enter one of the world’s largest consumer markets, following its penetration into the United Arab Emirates (UAE) in October last year. DIL is India’s largest franchisee for Yum! Brands, operating KFC and Pizza Hut outlets, and the exclusive franchisee for Costa Coffee cafes in the country. In addition, the company has its own homegrown brands, including Vaango, a popular South Indian vegetarian food destination, and The Food Street, a food court concept featuring multiple cuisines under one roof. DIL operates more than 2,000 stores across brands in India, Thailand, Nigeria and Nepal.
Loob Holding founder and CEO Bryan Loo expressed confidence that DIL’s expansive network and F&B expertise would provide a solid foundation for Tealive to grow in India.
“Together with our partner, Tealive will bring our innovative lifestyle tea culture to the land of chai. Our partner knows the local market well and we’re planning significant presence in India beginning with outlets in the major cities this year,” he said.
With over 950 outlets in Southeast Asia, Mauritius, Canada, and most recently the Middle East, Tealive now looks to bring its unique blend of tea and innovative beverage culture to India.
