X11 has officially opened its first overseas store at Pavilion Bukit Jalil, Malaysia, on July 10, marking the full international rollout of KK Group’s three core brands: KKV, The Colorist, and X11. This move is part of the group’s broader global expansion strategy.
The opening also included a limited-time pop-up featuring all three brands, aimed at capturing the attention of Malaysian Gen Z consumers. A joint ribbon-cutting ceremony was held on July 12, with executives from the group in attendance.
KK Group plans to deepen its presence in Malaysia and accelerate store openings globally, targeting 200 new overseas outlets by the end of 2025. As part of its localisation efforts, the group will tailor product selections and marketing to fit local consumer preferences across different markets.
