Hong Leong Investment Bank Bhd (HLIB) has launched its new HLeBroking e-IPO platform, giving investors direct, seamless access to IPO applications without the traditional hassle of ATMs or external banking portals.
The bank said the move is aimed at democratising investment access and simplifying a process that has long been cumbersome for retail participants.
The fully integrated platform allows clients to apply for IPO shares directly through the HLeBroking website, placing HLIB at the forefront of capital-market service innovation in Malaysia. Users can also view trust balances, manage portfolios, apply or cancel IPO applications, and track their status and history, all within a single ecosystem.
HLIB CEO Lee Jim Leng said the launch aligns with the bank’s mission to broaden access to high-growth opportunities amid an active Malaysian IPO market, which has recorded nearly 50 listings in 2025.
“By eliminating administrative barriers, our platform offers a truly seamless investment experience,” she said.
To commemorate the launch, HLIB is waiving IPO application fees and offering a 15% brokerage rebate on trades of newly listed shares made on listing day.
