Bvlgari has named Chinese actor Zhang Linghe as its newest brand ambassador, adding a fresh face to the Roman jeweller’s global lineup, reported Bagaholic.
At 28, he has become a familiar figure on screen thanks to a growing list of popular roles. Dramas such as ‘Love Between Fairy’ and ‘Devil’, and ‘The Best Thing’ highlight his range, moving comfortably between fantasy, historical settings and modern romance. It’s a steady rise built on consistency rather than hype.
His first outing for Bvlgari sees him wearing the house’s signature Serpenti Viper pieces, shown in campaign images released on the brand’s official Instagram.
Rose and white gold bracelets, rings and necklaces take the spotlight, styled alongside B.zero1 rings inspired by Rome’s Colosseum and the sharply designed Octo Finissimo watch.
The partnership is set to continue across upcoming campaigns, as Bvlgari positions its heritage jewellery and watches for a new, style-aware audience.
