Singapore’s lifestyle jewellery brand By Invite Only is making its Malaysian debut this Lunar New Year with two new collections designed for everyday wear, gifting, and personal meaning.
According to Hype Malaysia, the Charm Capsule: Luck and Blooming Fortune draws on symbols of prosperity, protection, and intention, offering pieces that can be customised or collected as keepsakes for the year ahead.
Founded in 2009, By Invite Only has earned a reputation for meaningful design, ethical craftsmanship, and accessible luxury. The brand has won Best Jewellery Brand at the Expat Living Readers’ Choice Awards (2024/25) and Best Customer Service from The Straits Times & Statista (2022–2024), and now brings its understated elegance to Malaysian shoppers.
The Charm Capsule: Luck launches first, featuring 10 charms, two bracelets, and one necklace. Each piece can be mixed and matched in 18k gold-plated eco-brass, rose-gold plating, or rhodium-plated 925 silver.
Key designs include the 777 Charm for jackpot luck, the Chinese Knot Charm to ward off negativity, Fortune Cat Charm for prosperity, Horse Charm symbolising strength and progress, and a Horseshoe Charm with cubic zirconia and synthetic opal for protection.
The collection allows wearers to build a personalised talisman with the Charm Capsule Bracelet, Charm Link Bracelet, or Charm Link Necklace.
Blooming Fortune complements this with gourd motifs, long associated with prosperity, longevity, and protection. The collection includes five pairs of earrings, three necklaces, two bracelets, and a ring, in matching gold, rose-gold, or silver finishes with cubic zirconia and mother-of-pearl accents.
Standouts include the Abundance Hulu Bracelet, the Prosperity Hulu Earrings, and the Prosperity Hulu Necklace, all designed to carry festive symbolism into everyday life.
Both collections reflect By Invite Only’s ethos: quietly luxurious pieces that are meaningful, versatile, and suited to life beyond the Lunar New Year. The Charm Capsule: Luck launches on 14 January 2026, with Blooming Fortune following on 22 January. Malaysian customers can shop online, with local stockist details to be announced.
