LOEWE has named Isla Johnston as its first Brand Ambassador under creative directors Jack McCollough and Lazaro Hernandez. The announcement, made in Paris on February 10, 2026, marks the first major appointment of the House’s new era.
Johnston, 18, rose to international attention in The Queen’s Gambit and has since built a reputation for measured, character-led performances. She tends to choose roles with depth rather than spectacle, which fits with LOEWE’s focus on craft and individuality under its new leadership.’
Her next projects keep that momentum going. She will star as Joan of Arc in Baz Luhrmann’s upcoming biopic and appear alongside Nicolas Cage in the supernatural thriller The Carpenter’s Son. It’s a slate that signals ambition and a willingness to take creative risks.
Johnston has described the partnership as a chance to step into fashion with a team she respects, and to witness McCollough and Hernandez shaping their vision from the start. For her, it’s about being part of the process.
The designers say Johnston’s natural presence and direct approach reflect what they want to express at LOEWE. Less about polish, more about personality.
