Relaxed denim is taking another step into the spotlight this season, with ROSÉ fronting Levi’s Fall/Winter 2026 “Keep It Loose” campaign.
The BLACKPINK member puts her take on “Loose Prep” through a mix of wider denim, cropped layers and oversized outerwear. The styling moves away from the more fitted proportions often associated with preppy dressing, using volume and layering instead.
Among the key pieces are the Loose Taper Jeans, Loose Boot Jeans and Loose Crop Trucker Jacket. The wider silhouettes are paired with cropped tops and classic denim layers, while embroidered caps and structured bags add a more defined element to the looks.
The collection sticks to a straightforward palette of indigo denim and muted neutrals, with small details used to break up the otherwise simple styling. The focus is less on matching pieces and more on combining different proportions.
Hypebeast reports that ROSÉ styled her own looks for the campaign, giving the collection a more personal angle rather than presenting a fixed set of outfits.
The “Keep It Loose” collection will be available from September 15, 2026, through Levi’s stores and online. A Tokyo pop-up will also open on the same day, with further activations planned in Asia, including Hong Kong.
