TWG Tea has opened its largest store at Singapore Changi Airport, adding a permanent museum and more than 1,000 teas to its latest retail space.
The new TWG Tea Gallery is located in Terminal 3’s Departure/Transit Lounge North. It spans 2,700 sq ft and is open 24 hours a day.
The Gallery combines a retail store with the brand’s first permanent museum. According to CNA, the museum brings together more than 170 antique tea wares and over 50 Russian and Soviet samovars dating from the 17th to 20th centuries.
The collection was assembled over 15 years by Taha Bouqdib, president and CEO of V3 Gourmet and co-founder of TWG Tea. Among the pieces are a 1930s German Art Deco teapot and Yixing clay teapots from China.
A hand-painted world map covers the ceiling above the store. It highlights major tea-growing regions and shows where different teas are produced around the world.
The store also differs from TWG Tea’s traditional salons. There is no sit-down tea service at the Gallery. Instead, the space is set up for travellers who may have only a few minutes before a flight, as well as those with more time to browse.
Takeaway options are positioned near the entrance, while the main retail area features more than 1,000 teas, including single-estate harvests and exclusive blends.
Several products are available only at the Changi location. These include Grand Voyage Tea, with packaging inspired by the ceiling map, and a Singapore Surprise Gift Set featuring Singapore Breakfast Tea, Silver Moon and 1837 Black Tea.
The Gallery also introduces a new selection of ice cream and sorbet. Flavours include pandan, gula melaka, coconut tea ice cream and soursop. There is also a sorbet made with Temi FTGFOP1 black tea from Sikkim.
CNA reported that the Gallery is the latest of five TWG Tea locations at Changi Airport. The brand now has more than 70 salons and boutiques across 20 countries, with Singapore remaining its home market.
With its museum, retail floor and takeaway offerings, the Changi Gallery gives TWG Tea a new format built specifically around airport travellers.
