UOB Reconfigures Its Bangsar Branch

United Overseas Bank (Malaysia) Bhd (UOB Malaysia) is opening its wealth management concept branch in Bangsar, making it UOB Malaysia’s first branch that is specially configured to serve the wealth management needs of its customers.

Susan Ee, Bangsar Branch Manager, UOB Malaysia; Phuah Ah Keng, Central Area 1 Manager, UOB Malaysia; Wong Kim Choong, CEO, UOB Malaysia; Hendra Gunawan, Deputy CEO, UOB Malaysia and Ronnie Lim, Managing Director and Country Head of Personal Financial Services, UOB Malaysia at the ribbon cutting ceremony to officiate the opening of UOB Malaysia Bangsar Branch.

According to Wong Kim Choong, CEO of UOB Malaysia, as Malaysia’s affluent population grows, banks must be prepared to meet the requirements of this wealth segment through tailored services and solutions.

“As the wealth of an individual increase, so does the complexity of managing their assets and meeting their financial objectives. This is why we redesigned this branch specifically to meet the needs of our more affluent customer base. At our bank branch in Bangsar, our team of certified and highly experienced financial advisers are focused on helping affluent customers grow their wealth, protect their investments against risks and preserve their wealth from one generation to the next,” he continues.

Wong Kim Choong, CEO, UOB Malaysia signing off the plaque to commemorate the opening of UOB Malaysia’s Bangsar Branch witnessed by Ronnie Lim, Managing Director and Country Head of Personal Financial Services, UOB Malaysia and Phuah Ah Keng, Central Area 1 Manager, UOB Malaysia.

“With an increasing number of our affluent customers using their mobile phones or going online to conduct simple banking transactions and to manage their accounts, the role of the branch has to evolve from the conventional. Our customers are now less likely to visit the branch for basic transactions and are more likely to visit the branch for customised services such as financial advisory.

“Taking this into consideration, we reconfigured the branch layout and focused on creating spaces for our customers to hold private conversations about achieving their financial aspirations. We will also conduct wealth management workshops and events at the branch as part of our continued commitment to help our customers plan, grow and protect their wealth,” says Wong.

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