UOB Reconfigures Its Bangsar Branch

United Overseas Bank (Malaysia) Bhd (UOB Malaysia) is opening its wealth management concept branch in Bangsar, making it UOB Malaysia’s first branch that is specially configured to serve the wealth management needs of its customers.

Susan Ee, Bangsar Branch Manager, UOB Malaysia; Phuah Ah Keng, Central Area 1 Manager, UOB Malaysia; Wong Kim Choong, CEO, UOB Malaysia; Hendra Gunawan, Deputy CEO, UOB Malaysia and Ronnie Lim, Managing Director and Country Head of Personal Financial Services, UOB Malaysia at the ribbon cutting ceremony to officiate the opening of UOB Malaysia Bangsar Branch.

According to Wong Kim Choong, CEO of UOB Malaysia, as Malaysia’s affluent population grows, banks must be prepared to meet the requirements of this wealth segment through tailored services and solutions.

“As the wealth of an individual increase, so does the complexity of managing their assets and meeting their financial objectives. This is why we redesigned this branch specifically to meet the needs of our more affluent customer base. At our bank branch in Bangsar, our team of certified and highly experienced financial advisers are focused on helping affluent customers grow their wealth, protect their investments against risks and preserve their wealth from one generation to the next,” he continues.

Wong Kim Choong, CEO, UOB Malaysia signing off the plaque to commemorate the opening of UOB Malaysia’s Bangsar Branch witnessed by Ronnie Lim, Managing Director and Country Head of Personal Financial Services, UOB Malaysia and Phuah Ah Keng, Central Area 1 Manager, UOB Malaysia.

“With an increasing number of our affluent customers using their mobile phones or going online to conduct simple banking transactions and to manage their accounts, the role of the branch has to evolve from the conventional. Our customers are now less likely to visit the branch for basic transactions and are more likely to visit the branch for customised services such as financial advisory.

“Taking this into consideration, we reconfigured the branch layout and focused on creating spaces for our customers to hold private conversations about achieving their financial aspirations. We will also conduct wealth management workshops and events at the branch as part of our continued commitment to help our customers plan, grow and protect their wealth,” says Wong.


Please enter your comment!
Please enter your name here

Latest News

Maxis Makes Top Management Changes After CTIO Departs

Maxis is seeing major changes in its top management, starting with the departure of its Chief Technology and Information Officer (CTIO), Morten...

Preparing for post-pandemic opportunities

Businesses in Malaysia must begin planning and preparing now to be able to leverage the opportunities that come with the eventual post-pandemic...

AmLife rolls out mental health themed workshops covering 6 countries

In conjunction with World Mental Health Day (WMHD), sleep health specialist AmLife International Sdn. Bhd has rolled out its WMHD showcase themed...

11th IGEM 2020 positions Malaysia as a flourishing hub of green industries and finance

The third day of the 11th International Greentech & Eco Products Exhibition & Conference Malaysia (IGEM 2020), continued to serve as a...

Tech enabled startups are agents of innovation in the country, says MOSTI

E-Nation, a flagship annual conference organised by the Malaysian Global Innovation & Creativity Centre (MaGIC) identified agility as key to successful businesses...

Must read

4 reasons why customer experience is the key to success

Vincent Tang, Regional Vice President, Asia, Epicor "Customer service" and "customer experience" are often used interchangeably. But there's a...

How today’s technology is key to industrial and manufacturing sector business continuity in a post-Covid-19 world

By  Dr. Ravi Gopinath, Chief Product Officer AVEVA , How the world does business was changing before the outbreak...

Prioritising digital resiliency in the road to recovery

By Maria Dzhanan, Vice President, Oracle Digital, JAPAC With sixty-one percent of small and medium businesses (SMBs) in Asia Pacific...

Is WFH Stifling Innovation?

Many companies are adopting ‘work from home’ models for employees following their success during COVID-19. The pandemic-induced economic downturn may not necessarily...