BMW Group Malaysia Appoints Regas Premium Sabah

Andy Phe Photography ©

BMW Group Malaysia appoints Regas Premium Sabah as its newest dealer representative for the brands BMW, MINI and BMW Motorrad in the state of Sabah. 

Harald Hoelzl, Managing Director and CEO of BMW Group Malaysia says, “East Malaysia has long been a contributing market to our growth here and we are excited to have Regas Premium Sabah on board as our new dealer in Kota Kinabalu to continue growing our presence in the State of Sabah.” Hoelzl adds that the State of Sabah currently contributes over 500 vehicles to the premium segment in the country annually and has the potential to double over the next five years. He says, “Last year, we experienced an 18% growth in our deliveries in Sabah in comparison to 2016 which really demonstrates the potential in the state.”

Matthew Tan, Dealer Principal of Regas Premium Sabah, meanwhile, says, “It has always been an ambition of ours to venture in the premium automotive industry in Sabah, and representing the brands of the BMW Group is definitely a dream start. With the great ambition and challenge ahead, we look to continue serving existing and new customers with BMW Group Malaysia to further reinforce the growth and presence of the brands in the state.”

Regas Premium Sabah Sdn Bhd is a joint venture between TM Vision Auto Services Sdn Bhd, a subsidiary of Tan Brothers Machinery Company group of companies and Regas Premium Auto Sdn Bhd. Regas Premium Auto is the authorised dealer representative for the brands BMW, MINI and BMW Motorrad in the state of Sarawak. Regas Premium Auto was also appointed as the authorised service dealership for BMW i in 2016 in the state, and last year established the first-ever BMW i public charging facilities in East Malaysa at CityOne Megamall Kuching.

Regas Premium Sabah will be taking over FM Autohaus as BMW Group Malaysia’s new dealership in Kota Kinabalu and will operate in the existing 53,500 sq ft facility located in the prime area along Jalan Penampang, offering the full suite of Sales, Services, Spare Parts and Systems (4S) for the brands BMW and BMW Motorrad, as well as service facilities for the brands BMW i and MINI. BMW Group Malaysia currently has a network of 20 BMW, 8 MINI, and 9 BMW Motorrad dealerships nationwide.


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