AEON Group Leads the Way into a Cashless Society

The AEON Member Plus Visa Card and AEON Wallet are Convergences of Convenience and Technology

Bank Negara Malaysia plans to increase the number of e-payment transactions to 200 transactions per capita within the next couple of years to steer Malaysia towards becoming a cashless society.  AEON Group hopped aboard the bandwagon to support the nation’s cashless society goal by launching the AEON Member Plus Visa Card and AEON Wallet mobile app.

The official launch of both products was attended by Yang Berhormat Datuk Seri Saifuddin Nasution Bin Ismail, Minister of Domestic Trade and Consumer Affairs; Shinobu Washizawa, Managing Director of AEON ASIA SDN BHD and AEON CO. (M) BHD; Kenji Fujita, Managing Director of AEON Credit (M) Berhad; Masayoshi Masuda, Managing Director of AEON BIG (M) SDN BHD; and Ng Kong Boon, Country Manager for Visa Malaysia.

During the launch, Datuk Seri Saifuddin Nasution bin Ismail, Minister of Domestic Trade and Consumer Affairs said: “With the launch of the AEON Member Plus Visa card and AEON Wallet, the company has shown that all retailers should prioritise innovation for the benefit of consumers. This will lead to a better shopping experience and a higher level of satisfaction among them.”

“Cashless transactions are becoming increasingly common, and it is my hope that more retailers would accept this digital transaction policy and that more sellers join this beneficial initiative in the future.”

Both Bank Negara Malaysia and the government are empowering Malaysians to adopt cashless payment options by launching initiatives such as the Interoperable Credit Transfer Framework (ICTF), which simplifies cashless payments. AEON Group aims to assist in this endeavour with the launch of the AEON Member Plus Visa Card and AEON Wallet, while simultaneously dispelling the notion that cashless payments are insecure and not user-friendly.

This sentiment was emphasised by Shinobu Washizawa, Managing Director, AEON ASIA SDN BHD and AEON CO. (M) BHD. who commented: “Technology is rapidly changing the way we do business and makes up a large portion of the customer experience, which is why we believe that it is a great time to launch both products because customers in Malaysia are becoming more receptive towards convenience in everything they do, such as e-payment methods. Going cashless is advantageous to both customers and retailers because it is simply more efficient, convenient, and not forgetting, is in line with the government’s continuous effort to spur the digital economy.”

The AEON Member Plus Visa Card is a 1-for-all card that not only allows AEON loyalty member card customers collect double the points at all AEON Retailer Outlets, but also functions as a Visa prepaid card for cashless payment in-store and online. Supplementing the functionality of the AEON Member Plus Visa Card is the AEON Wallet – the first mobile application system that is launched by a retailer in Malaysia.  This app is linked to an AEON Member Plus Visa Card and allows for payment via QR code at all AEON Retailer Outlets.

Kenji Fujita, the Managing Director of AEON Credit (M) Berhad said: “As the first retail company in Malaysia to launch its own mobile wallet, we are excited to be leading the change for retailers in Malaysia and the region to evolve and support cashless payment. We are also glad that we are aligned with the government’s aspirations to help turn Malaysia into a cashless society.”

With integrated Visa functionality, the AEON Member Plus Visa Card is a card that AEON customers can use to make purchases without having to worry about security. It also supports Visa payWave for faster transactions.

“We are proud to be the exclusive partner for the AEON Member Plus Visa Prepaid Card. We have worked closely with AEON to ensure that this card is fully integrated with the capabilities of all the existing member cards. In addition, this is a prepaid card, so it enables Malaysians to make payments at key merchants in Malaysia and globally, where Visa is accepted. It also has Visa contactless capability, so consumers can easily tap and pay for their purchases seamlessly and conveniently. We believe this dual member and prepaid card will enable more Malaysians to use digital payments, and help accelerate our country in becoming more cashless”, said Ng. Kong Boon, Visa Country Manager for Malaysia.






Please enter your comment!
Please enter your name here

Latest News

Halal Street UK and Alliance Islamic Bank sign MOU to offer tailored programmes to SMEs

Halal Street UK,  an online store for Malaysian products in the United Kingdom has signed a multi-year Memorandum of Understanding with Alliance...

Shopee and Visa sign five-year strategic partnership to offer MSMEs more digital opportunities

E-commerce platform, Shopee and Visa has announced a five-year regional strategic partnership that will encourage greater participation in Southeast Asia’s digital economy,...

MADX Panel selects IBM Cloud to offer enhanced digital services to Malaysian enterprises

IBM has announced that MADX Panel, the leading Malaysian fintech software solutions company, is implementing IBM Cloud solutions to improve digital services...

AirAsia Digital partners with Google to launch Redbeat Academy

AirAsia Digital, in partnership with Google, has launched the Redbeat Academy as part of their continued digital transformation journey.

Better e-commerce service for higher consumer spending

By Farhan Kamarulzaman, As the usage of e-commerce platforms by Malaysians is on the increase during the Covid-19 period,...

Must read

Unprecedented times with Covid-19, business decision makers prepare for a soft landing and focus on employee retention

By Andrew Seow, Regional General Manager, Rimini Street Southeast Asia and Greater China, The Covid-19 pandemic is attacking health...

Caring for young hearts

By Dr. Marhisham Che Mood, Head of Paediatric and Congenital Heart Centre (PCHC) & Consultant Paediatric Cardiologist, While heart...

PropTech and the pandemic

By Adrian Un, CEO, SkyBridge International Digitisation and PropTech (property technology) have been buzzwords in recent years, but following...

Empower local agility to unlock new business models post-Covid-19

By Scott Hensarling, Senior Client Partner and Tobjorn Karlsson, Senior Client Partner, Korn Ferry, 2020 has challenged many assumptions...