Tealive opens to long queues in Shanghai
Loob Holding Sdn Bhd, the creator of Malaysia’s Tealive bubble tea brand, kicked off the first of its 500 stores in China to long queues of tea drinkers eager to try the uniquely Malaysian tropical flavours.
Early this year, Loob Holding entered into a joint venture with two Chinese companies, Zhejiang Boduo International Trade Co. Ltd and Shanghai Panfei International Trade Co. Ltd to open 500 stores in China in three years.
CEO Bryan Loo was pleased the Chinese consumers took a strong liking to Tealive’s specially-created drinks for this market including hot drinks for the cold climate.
“More outlets will be opened in Shanghai. We plan to have 20 outlets in China by June 2019,” he added.
Consumers thronged the store at SML Centre in Huangpu District to try the unique durian-themed drinks. Among the quick crowd favourites were Durian Milkshake, Green Tea and Oolong Tea with Durian Mousse, as well as hot drinks such as Ginger Sabah Milk Tea, Superior Coco and Collagen Milk Tea.
China being the world’s largest tea market and the fourth overseas market for Tealive, Loo said, they decided to create a specific menu for China to showcase South-East Asian ingredients including durian, cempedak, gula melaka, Bentong ginger and Sabah origin tea.
Tealive has close to 200 outlets in Malaysia with 2.5 million consumers each month. The company has also established six Tealive stores in Vietnam and recently appointed a master franchisee in India with the target of opening 200 outlets within five years.
“Tealive is a home-grown brand that we have always proudly described as ‘Born in Malaysia, Raised for the World’, and, indeed we have. Barely six months after the birth of Tealive, we took the brand to Vietnam and are on target to open eight outlets by year-end. We have penetrated the Australian market with the opening of our first store in Melbourne in July this year.”
“Now, with our first step into China and the upcoming plans for India, we are en-route to growing Tealive as a truly authentic Malaysian lifestyle tea brand in the eyes of the world. We are passionate about applying a local touch to every market that we enter, and are excited to share our South East Asian origins with every tea lover.” Loo said.
Also, present at the outlet were representatives from the Malaysian Trade Commissioner’s office in Shanghai.