A new proptech firm Didian Realtor Sdn Bhd aims to reinvent property sales by assisting both the property developers and real estate agents and negotiators to connect and drive the property sales of project units under construction or close to completion. The company’s business proposition is developed around its customers’ needs which are mobile first and experience centric.
The Malaysian-made platform leverages a proprietary algorithm to power Malaysia’s first property marketplace and mobile app to improve agent-project matching. It considers variables such as location, skillset and expertise. The system also features digital booking, real-time data access, commissions status tracking and supports backend administrative processes, allowing agents and negotiators to focus on what they do best.
A total of nine projects by eight well known property developers launched on the system, offering a property inventory worth almost RM1 billion in Gross Development Value (GDV) for agents and negotiators across Malaysia to sell.
“Our platform digitizes the sales process allowing agents and negotiators unparalleled access to ongoing developer product offerings at the click of a button; facilitating and accelerating property sales for all our stakeholders. This is the core focus of our business and will be our engine for continued, sustainable growth,” Chow Nam Kit, Director of Didian Realtor Sdn Bhd said.
Didian Realtor Sdn Bhd also entered into a strategic collaboration with StarProperty, to enhance the solution set offered to partner property developers, granting agents and negotiators that uses StarProperty platform an additional revenue stream by allowing them to participate within the Didian marketplace and deepening the richness of the real estate ecosystem.
The collaboration will also enhance the awareness of the Didian property marketplace amongst real estate professionals as well as catalyse interest from property developers. Through the platform, reputable property developers can tap into the sales potential of hundreds or even thousands of agents and negotiators nationwide to sell their properties.