The Singing Pizza Brings Flavours And Music Together

Pizza Hut and Universal Music Malaysia come together once again to bring pizza and music enthusiasts an enthralling night of musical wonders during the exclusive star-studded “The Singing Pizza Concert” held at Bentley Music Auditorium, Petaling Jaya.

After a series of passion-driven experiences as part of “The Singing Pizza” campaign, the concert marks a cross-industry collaboration between Pizza Hut and Universal Music Malaysia to connect and inspire Malaysians’ passion for life with richer pizza experience elevated through music.

The specially curated line-up of the night comprises diverse styles and genres, perfectly embody the Malaysian diversity and the variety of selections and dining experience that Pizza Hut Malaysia has to offer.

“The Singing Pizza Concert marks the culmination of “The Singing Pizza” experience that has been connecting Malaysians through the same love for pizza and music. Having innovation as part of our DNA, the campaign integrates digital technology to transform and take the pizza experience up a notch, underpinning our commitment to deliver easy and better pizza experience to Malaysians every single time,” said Loi Liang Tok, Head of Pizza Hut Malaysia.

“Living up to the momentum of “The Singing Pizza”, we’d like to celebrate passionate Malaysians with an immersive experience through The Singing Pizza Concert, featuring a taste of local acts as unique and diverse as what Pizza Hut has to offer,” Loi added.

Kenny Ong, Managing Director of Universal Music Malaysia/Singapore/Indo-China said, “We are grateful to have the opportunity to work on another creative marketing collaboration together so that the brand can stand out and be distinctive in the market. Not many F&B brands have the opportunity to organise something like this.”

“Universal Music Group (UMG) is very proud to be associated with a global and powerful brand such as Pizza Hut Malaysia to introduce great food and great music to our customers. The campaign has been a truly collaborative and creative partnership between Pizza Hut Malaysia, UMG and TBWA. We believe music will always be a key cultural driver regardless of nationality, ethnicity or age. UMG, together with Pizza Hut Malaysia are confident that we will continue to find new and innovative ways to connect and engage our customers”, he added.

Conceptually turning a regular pizza box into a music box, “The Singing Pizza” comes with vinyl-themed pizza boxes featuring illustrations of Fazura, Fattah Amin and Alvin Chong with a QR Code to access 200 exclusive tracks, including top trending and unreleased tracks that are updated biweekly on ‘The Singing Pizza’ App.

The app, which has more than 20,000 downloads to date, is the first platform to release new tracks such as Fattah Amin & Fazura’s “Paling Sempurna”, Fattah Amin’s “Isterimewa (Acoustic Version)”, Alvin Chong’s “Bei Ni Chong Ai” and Fazura’s “Can’t Forget Me (BATE Remix)”.

“The Singing Pizza” campaign was recognised with the “Excellence in Marketing Innovation” award at the recent Marketing Excellence Awards 2019 organised by Advertising+Marketing Magazine.



Please enter your comment!
Please enter your name here

Latest News

Maxis Makes Top Management Changes After CTIO Departs

Maxis is seeing major changes in its top management, starting with the departure of its Chief Technology and Information Officer (CTIO), Morten...

Preparing for post-pandemic opportunities

Businesses in Malaysia must begin planning and preparing now to be able to leverage the opportunities that come with the eventual post-pandemic...

AmLife rolls out mental health themed workshops covering 6 countries

In conjunction with World Mental Health Day (WMHD), sleep health specialist AmLife International Sdn. Bhd has rolled out its WMHD showcase themed...

11th IGEM 2020 positions Malaysia as a flourishing hub of green industries and finance

The third day of the 11th International Greentech & Eco Products Exhibition & Conference Malaysia (IGEM 2020), continued to serve as a...

Tech enabled startups are agents of innovation in the country, says MOSTI

E-Nation, a flagship annual conference organised by the Malaysian Global Innovation & Creativity Centre (MaGIC) identified agility as key to successful businesses...

Must read

4 reasons why customer experience is the key to success

Vincent Tang, Regional Vice President, Asia, Epicor "Customer service" and "customer experience" are often used interchangeably. But there's a...

Deloitte report finds Malaysia among regional leaders in digital life adoption

An extensive survey conducted by Deloitte across age groups in eight countries in South and Southeast Asia showed that consumers aged between...

Malaysia needs to brand its startup ecosystem as one of world’s best, says KJ

Khairy Jamaluddin, Minister of Science, Technology and Innovation, said the country’s entrepreneurship ecosystem was on par with the world’s best, but Malaysia...

How today’s technology is key to industrial and manufacturing sector business continuity in a post-Covid-19 world

By  Dr. Ravi Gopinath, Chief Product Officer AVEVA , How the world does business was changing before the outbreak...