Pizza Hut and Universal Music Malaysia come together once again to bring pizza and music enthusiasts an enthralling night of musical wonders during the exclusive star-studded “The Singing Pizza Concert” held at Bentley Music Auditorium, Petaling Jaya.
After a series of passion-driven experiences as part of “The Singing Pizza” campaign, the concert marks a cross-industry collaboration between Pizza Hut and Universal Music Malaysia to connect and inspire Malaysians’ passion for life with richer pizza experience elevated through music.
The specially curated line-up of the night comprises diverse styles and genres, perfectly embody the Malaysian diversity and the variety of selections and dining experience that Pizza Hut Malaysia has to offer.
“The Singing Pizza Concert marks the culmination of “The Singing Pizza” experience that has been connecting Malaysians through the same love for pizza and music. Having innovation as part of our DNA, the campaign integrates digital technology to transform and take the pizza experience up a notch, underpinning our commitment to deliver easy and better pizza experience to Malaysians every single time,” said Loi Liang Tok, Head of Pizza Hut Malaysia.
“Living up to the momentum of “The Singing Pizza”, we’d like to celebrate passionate Malaysians with an immersive experience through The Singing Pizza Concert, featuring a taste of local acts as unique and diverse as what Pizza Hut has to offer,” Loi added.
Kenny Ong, Managing Director of Universal Music Malaysia/Singapore/Indo-China said, “We are grateful to have the opportunity to work on another creative marketing collaboration together so that the brand can stand out and be distinctive in the market. Not many F&B brands have the opportunity to organise something like this.”
“Universal Music Group (UMG) is very proud to be associated with a global and powerful brand such as Pizza Hut Malaysia to introduce great food and great music to our customers. The campaign has been a truly collaborative and creative partnership between Pizza Hut Malaysia, UMG and TBWA. We believe music will always be a key cultural driver regardless of nationality, ethnicity or age. UMG, together with Pizza Hut Malaysia are confident that we will continue to find new and innovative ways to connect and engage our customers”, he added.
Conceptually turning a regular pizza box into a music box, “The Singing Pizza” comes with vinyl-themed pizza boxes featuring illustrations of Fazura, Fattah Amin and Alvin Chong with a QR Code to access 200 exclusive tracks, including top trending and unreleased tracks that are updated biweekly on ‘The Singing Pizza’ App.
The app, which has more than 20,000 downloads to date, is the first platform to release new tracks such as Fattah Amin & Fazura’s “Paling Sempurna”, Fattah Amin’s “Isterimewa (Acoustic Version)”, Alvin Chong’s “Bei Ni Chong Ai” and Fazura’s “Can’t Forget Me (BATE Remix)”.
“The Singing Pizza” campaign was recognised with the “Excellence in Marketing Innovation” award at the recent Marketing Excellence Awards 2019 organised by Advertising+Marketing Magazine.
