Travel activities and services booking platform, Klook has announced the launch of a new home-based experience initiative, Klook Home.
The latest offering by Klook is part of its first-phase in the company’s global multi-stage recovery approach and has already been rolled out across 14 markets including Malaysia. There are almost 200 home-based experiences on Klook Home such as Do-It-Yourself (DIY) craft and cooking kits, online workshops, as well as free virtual tours.
Based on Klook’s search data in April across APAC and Europe, about 60 percent of the total number of searches are related to domestic experiences, a signal that local interest for domestic experiences is on the rise.
Markets with stay-home regulations such as Malaysia and Singapore will be able to tap into home-based activities from Klook Home, while markets that have eased stay-home orders such as Taiwan and Hong Kong can leverage Klook’s list of local activities within the city or other cities. Klook’s domestic offerings encompass weekend city things-to-do such as local attractions, movie tickets, and underexplored off-the-beaten-path activities.
Most notably in markets where recovery is on the mend, about 80% of searches in markets such as Taiwan and Australia were purely domestic in April. Hong Kong observed a similar trend, with 70 percent of its total searches solely on domestic experiences. Klook hopes to leverage this momentum and increasing interest when it eventually reignites its efforts to promote regional and global travel.
Closer to home, Klook’s data in April has shown Malaysians’ interest to travel domestically. The top six destinations that were searched the most by the local users are Kuala Lumpur, Penang, Genting Highlands (Pahang), Langkawi (Kedah), Johor Bahru and Sabah.
“In Malaysia, a few home-based friendly initiatives were introduced since the start of the Movement Control Order (MCO) to help the locals to find new things to learn or enjoy from the comfort of their homes. The launch of Klook Home, an expansion into local experiences marks a seamless extension of Klook’s existing offerings. Aside from offering Malaysians more things to do in their own backyard, we also want to empower local merchants to navigate through this challenging period,” said Emily Tan, Marketing Lead of Klook Malaysia.
In addition, Klook offers services and activities to help travellers better ease into the new normal of travel emerging from Covid-19, which includes outdoor activities involving smaller crowds.