The Malaysia Technology Excellence Awards laud exceptional companies who are leading the technological revolution and digital journeys of their respective industries to boost Malaysia’s fast-growing economy. With the many new digital features that the international bank has been introducing to its customers, HSBC is recognised to be one of the leading digital banks in Malaysia.
The revamp of its Premier proposition page on the Bank’s website allows HSBC Malaysia
customers to drop a lead and the international bank will get in touch with them for further service
or sign up assistance. This earned HSBC the award in Information Management.
HSBC Malaysia also introduced the Remote Engagement Service that allows customers to
interact with the bank without the need to be physically present at the branches. This is an
alternate channel to interact with the Bank, supported by Zoom, Live Connect, and Live Sign.
As a result of this innovation, relationship managers were able to stay connected to serve
customers’ banking needs during the Movement Control Order (MCO) period. Customers were
also able to practice social distancing without disruptions to their banking services during andafter the MCO period.
Commenting on the win, Tara Latini, Head of Wealth and Personal Banking, HSBC
Malaysia said, “The awards are a testament to our commitment to enhance our digital
innovation and features to provide a more convenient and seamless banking experience to our
customers, even among challenges brought about by the pandemic. Our vision is to create a
safe and convenient 24/7 bank for its customers that can be accessed any-time, anywhere.”
“The recognition in our digital initiatives is an endorsement on our customers-centric solutions
in our journey of digitising our banking experience,” said Heather Goh, Head of Digital, Wealth
and Personal Banking, HSBC Malaysia, “this win drives us to keep delivering innovative
technology to deliver our Bank in the Pocket vision and continuously serve our customers.