Alliance Bank Malaysia Berhad (Alliance Bank) launched its fully digital banking solution in partnership with CTOS Data Systems Sdn Bhd.
The solution is powered by the use of the digital Know Your Customer (e-KYC) identity verification technology and allows customers to instantly open a savings account and apply for credit card or personal loan from anywhere via the allianceonline mobile app.
“Due to the current situation, we have seen rapid adoption of digital channels by consumers who prefer to minimise physical exposure for safety reasons and we fully empathise with this.
We leverage on digitisation to bring about improved customer experience, one that is faster and more responsive,” said Joel Kornreich, Group Chief Executive Officer of Alliance Bank Malaysia Berhad.
“Alliance Bank has been a very strategic customer of CTOS over many years and we are very pleased to play a part in their digital transformation. CTOS’ e-KYC solution will enable customers to access Alliance Bank’s suite of digital products remotely, quickly and safely, anytime, anywhere,” said Dennis Martin, Group Chief Executive Officer of CTOS Digital.
While the Bank is adapting to the change in consumer behaviour, it also understands that not all customers may be comfortable in completing the digital application on their own. Customers have the option to request remote assistance by the click of a button during the digital account opening process or credit application.
“We have been upskilling our service staff to enable them to help our customers who might need help when opening an account, or applying for a credit card or personal loan on their mobile phones. Essentially, you can now save, spend or borrow using the bank in your pocket,” Kornreich added.
In conjunction with the launch, the first 200 customers will get to enjoy special interest rates and cashback on the savings account, credit card, and personal loan.
