The Malaysian Association of Tour and Travel Agents (MATTA) welcomed the National Tourism Policy 2020 – 2030 which was announced today by Prime Minister Tan Sri Muhyiddin Yassin.
“We welcome the National Tourism Policy for the next 10 years and the Government’s commitment to empowering the industry.
However, given the current uncertainty and global economic landscape, we suggest that the roadmap be segmented into various phases according to the dynamic business environment,” MATTA President Tan Kok Liang said.
“The immediate first 3 years would be resetting tourism as the whole tourism ecosystem is on the brink of collapse. Reimagining tourism destination strategies, digitalisation, infrastructure development, upskilling, rebranding, and repackaging should be emphasised consistently with the new travelling trends and patterns,” he said.
According to him, the roadmap needs to provide an opportunity for stakeholders to realign and reinvent towards better and sustainable tourism for the future. This is a good initiative and a good start for the year 2021.
“We look forward to critical structural changes for both the government and private sectors to facilitate tourism recovery and bring up Malaysia as a preferred international destination to the world.
The baseline initiative that reflects the needs of the industry should be spearheaded by the Ministry of Tourism, Arts and Culture (MoTAC) and other government agencies should do their very best to align with the ministry,” he added.
Furthermore, he expressed that one of the key areas that has yet to be effectively addressed is governance transformation. “Local legitimate tourism stakeholders have been disadvantaged for years and we hope that this thrust for transformation will finally put us on equal competitive footing globally.
“With the thrust towards digitalisation, the Government must prioritise the role of local stakeholders by looking seriously into developing locally established assets and balance engagement with foreign platforms and entities,” he explained.