Panasonic partners with Anchanto to expand e-commerce operations across the Asia Pacific

Panasonic, a multinational electronics conglomerate, announced its partnership with global software-as-a-service (SaaS) product company Anchanto to streamline, and expand its e-commerce operations across the Asia-Pacific region. 

Through the collaboration, Panasonic will leverage SelluSeller, the omnichannel Order Management System (OMS) of Anchanto to enhance its e-commerce capabilities and provide a single source of reality across all online platforms for real-time orders, inventory, and product details.

Panasonic will deploy its omnichannel retail strategy as part of its strategic growth plan for 2021 and rely on Anchanto’s technology to drive consumer engagement and allow its customers to create a unique experience through multiple touchpoints and along the entire customer journey.

The aim of the implementation of the SaaS system is to bring coherence to Panasonic’s business operations across different countries, models, and systems. 

Through this strategic move, the organisation aims to increase its e-commerce market share by 4x, in the longer term.

As the retail space is going through profound changes, brands’ relationships with their customers are also constantly evolving.

Hence, Panasonic felt the need to get closer to them, through a more Direct-To-consumer (D2C) approach. 

Panasonic plans to achieve this through strong multi-channel content distribution management, upgraded promotion and pricing management, safe and seamless data reconciliation, and by offering customers high-quality pre and post-purchase services. 

Panasonic also aims to unify its backend operations across countries, teams, and business units, and consolidate their inventory control.

Anchanto helped identify Panasonic’s pain points and integrated all critical systems of the brand with the rich and customisable capabilities of its multichannel e-commerce management system SelluSeller. 

The company also offered an adapted solution by improving Panasonic’s order and delivery tracking visibility, inventory management, invoice management, and integration with their SAP system for seamless execution and record of operations. 

Jiro Nakami, Marketing Director at Panasonic Appliances Marketing Asia Pacific said, “A prerequisite for us at Panasonic is to keep fascinating our customers with a unique experience. Therefore, we are adopting and optimising an omnichannel strategy to not only drive sales, but also consumer engagement. 

E-commerce in particular is a window for all of our product categories, and we understand that consumers are becoming increasingly tech-savvy. But given the fragmentation of the eCommerce landscape in SouthEast Asia, we needed an OMS (Order Management System) solution with the ability to integrate online and offline touchpoints with proven scalability and future expandability. This is what Anchanto provides.”

Vaibhav Dabhade, Founder & Chief Executive Officer of Anchanto added, “Our objective has always been to accompany ambitious companies on their eCommerce journey through the development of powerful & agile technology, and strong expertise.” 

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