Continuing on its Re-Invent mission, MDEC has added more new personals into its top management with the recent being a new post of a Chief Digital Business Officer. Aiza Azreen Ahmad a former Axiata Digital employee will be now heading this division who will be driving the eCommerce adoption program.
She will work closely with the CEO and Board of Directors at MDEC to drive all business development, strategic and operational aspects of the company, including corporate and business development initiatives; strategic planning; budget development and control; commercial input into national digitalisation development; as well as support investor relationships and fundraising.
In her new role, Aiza will be a member of the MDEC Operating Council (MOC) and will report directly to the CEO. She will oversee and steer the Digital Adoption Ecosystem in E-Commerce, Business Digital Adoption, Data Ecosystem Development and the Digital Infrastructure departments. And will also lead external innovation opportunities to expand commercial strategies and build corporate business and innovations for e-commerce, in line with MDEC’s focus on digitalising SMEs, MSMEs and enterprises. “The appointment of Aiza will strengthen our line-up as we expand our business capabilities and opportunities, both domestically and globally, in our resolve to create and bolster impactful digital outreach for Malaysia. said Surina Shukri, CEO of MDEC.
Aiza’s career spans 20 years and working in two countries – Australia and Malaysia – where she worked across multiple industries in strategy development and execution of large-scale business transformation. She held leadership positions in organisations such as Pertama Digital Berhad, Axiata Digital Services and Axiata eCode Sdn Bhd (part of Axiata Group of Companies), Bank Rakyat, Sime Darby Group, Media Prima Berhad and AmBank Berhad where, with various stakeholders, she helped pioneer digital ecosystems. This includes pioneering Malaysia’s cashless ecosystem with Boost eWallet; deploy frontier technologies; innovate operating models and commercialise businesses through mergers and acquisitions (M&As); venture building; and collaborating with strategic partners.