Automotive brand Proton delivered 11,873 units of vehicles in February, leading to a market share of 27.1 percent.
“February continued to be a difficult month for Malaysia’s automotive industry, but it turned out very well for Proton. With the government to ensure a continuation of economic activity during the MCO, we were able to produce more cars and in so doing started to clear our backlog of orders. This is important as we need to consistently deliver on the bookings made to avoid a rush before the PENJANA incentives expire at the end of June this year,” Chief Executive Officer (CEO) Proton, Roslan Abdullah said.
The model with the highest sales however remained the Proton Saga. With 4,217 units delivered, the A-segment sedan remains a popular choice amongst car buyers who value its combination of practicality, attractive design and value for money proposition.
Proton launched its second SUV, the Proton X50, on Oct 27, 2020 and the response from Malaysians was overwhelming. Over 30,000 bookings were collected before the end of the year, with 3,345 units delivered in February, a total of 8,141 units are now in the hands of buyers as supply slowly catches up to demand.
“The automotive sector continues to be vibrant with exciting new model launches sure to spark consumer interest and create healthy competition amongst PROTON and other brands, but we will continue to be cautious even as we push forward to avoid infection rates flaring up again and disrupting operations,” Roslan added.
With 3,345 units unit sold for Proton X50 and 1,475 for Proton X70, represented the customers satisfaction towards these models. Meanwhile, Saga recorded 4,217 units, followed by Persona 1,818 units, 650 for Iriz and 361 Exora, bringing the total 11,873, respectively.
Additionally, PROTON launched four Special Edition models in Feb. The Proton Persona and Exora Black Edition as well as the Proton Saga and Iriz R3 Limited Edition were unveiled online on February 18 and are available in limited numbers.
Overall, PROTON finished the month strong and ranked second with sales nearly doubling the January 2021 total of 5,964 units. As of February 26, 1,169 bookings have been placed from a total production run of just 3,500 units indicating strong interest from buyers.These shown the domestic car Proton value has taken a big leap and recognised globally. Sedan Proton Saga has also spread its wings globally by being the first Proton model to go on sale in Kenya on 2015, locally assembled by Proton’s partner, Simba Corporation.