Persolkelly has released its new regional brand identity in an effort to consolidate its portfolio including HR and recruitment leaders such as Kelly Services (for staffing services in Asia Pacific), Capita, and First Alliances, and brand as a human resource and workforce solution in Asia.
The launch of the new brand identity marks the culmination of Persolkelly’s efforts in building a platform for its diversified clients.
Francis Koh, Chief Executive Officer of Persolkelly said the brand offers clients integrated access to an unrivaled scale of in-market knowledge and expertise that spans across their regional brand footprint.
“This new identity supports our goal to provide clients with a broad range of market-leading HR solutions and allows us to be agile in addressing their unique business needs. This spans from temporary staffing to permanent placements and executive search, as well as payroll and business process outsourcing,” he said.
The new visual identity will also include a fresh new look for Persolkelly assets, ranging from new marketing collateral to revamped digital channels.
“The way people work has rapidly transformed due to the ongoing Covid-19 outbreak, technological innovations, demographic changes, and globalisation. Businesses will need to adapt at a much faster rate than ever before to stay ahead in the talent economy,” he added.
In addition to the visual identity, the brand refresh also encompasses a revitalised brand personality that captures Persolkelly’s confidence, passion, and resourcefulness, as well as the brand’s effort to be considerate, proactive, and smart in all that it does.