CITF And Facebook Malaysia Team Up To Boost Awareness On Vaccine Uptake

The Covid-19 Immunisation Task Force (CITF) and Facebook Malaysia have revealed a series of new initiatives to provide authoritative information on the Covid-19 vaccine and to strengthen educational efforts to boost vaccination confidence among the public. 

This new campaign is focused on tackling misinformation, connecting people to accurate and authoritative information as well as supporting the Covid-19 vaccination rollout. 

Facebook with over two billion users has been an instrumental medium in helping Malaysia to deliver public health messages throughout the pandemic. 

This time, Facebook will launch a digital campaign with the Malaysia Communications and Multimedia Commission (MCMC) to minimise the health misinformation among the Facebook community.

Among the initiatives is to include a feed reminder that aims to bust myths around Covid-19 focused on side effects of vaccination and feature generic tips such as Standard Operating Procedure (SOP) reminder. 

Apart from that, they will begin connecting people on Facebook to local resources in Malaysia with information on who is eligible for the vaccine and how to get an appointment starting this week. 

The WhatsApp Chatbot also will reach people on WhatsApp to promote vaccine education, scheduling and follow-up reminders. 

Khairy  Jamaluddin, Minister of Science, Technology and Innovation said, “Despite the vaccination rollout, many are still in the ‘wait and see’ stage to get themselves registered for the vaccine, and people  are turning to online news and social media to find information and share with family and friends.”  

This initiative will boost awareness and connect people to credible information on Covid-19 vaccines that contributes to the success of the National Covid-19 Immunisation Programme (PICK). 

“The success of PICK is critical in ensuring a faster recovery of our country’s economy when social and economic activities can be less stringent and can open up once again,” he added.  

Meanwhile, Justin Murugaya, Acting Country Director, Facebook Malaysia said, “By working closely with CITF and using our scale and speed to reach people, we are doing our  part to help educate the public and provide accessibility to credible information helping to build  trust and encourage more people to come forward, register and receive Covid-19 vaccines.” 

This initiative is in conjunction with World Immunisation Week. The priority for CITF is to ensure Malaysia achieves the desired herd immunity level by December 2021 where at least 70 percent of the population are vaccinated against the virus.

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