OpenMinds has announced that the company will help more business create a holistic and sustainable approach to help clients discover new opportunities, optimise performance and meet business objectives.
The company offers digital marketing, data analytics, technology development, training, education and consultancy, and various other solutions for businesses and brand owners.
OpenMinds uses a more data-driven approach to generate more accurate and objective methods to solve their clients’ marketing woes and ultimately, propel growth.
Jan Wong Chief Executive Officer of OpenMinds said, “By structuring our plans and strategies through an emphasis on the five main pillars – People, Technology, Operations, Business, and Data, we help brand owners create a holistic and sustainable approach that would achieve their goals whilst differentiating ourselves from the pack.”
“OpenMinds is much more than your run-of-the-mill marketing agency, through a slew of tools and state-of-the-art technology, we make sure that our clients smash all their marketing goals. With a constantly evolving digital space further fueled by the pandemic, my team and I believe that Marketing Tech (MarTech) should evolve parallel to that of the digital space,” she said.
On top of educating SMEs, entrepreneurs, and business owners, the company is funding up to US$9 million to empower and provide 100,000 entrepreneurs access to high-quality learning programmes which include business insights and resources provided by industry experts for the whole of 2021.
The company also empowers and educates SMEs and startups through its OpenAcademy.
“We believe that this goes hand-in-hand with the recent government initiatives to assist small and medium-sized enterprises (SMEs) in embracing the digital transformation, which is even more crucial in this day and age, fueled by the worldwide pandemic,” Jan said.
To date, OpenMinds has helped hundreds of individual business owners, corporate giants, start-ups, universities and non-profit organisations across a wide range of industries – retail, F&B, banking, education, development and more.