myNEWS Makes Its Debut In The Mini-Market Segment Through Supervalue

myNEWS, convenience mart moved into a larger market segment by providing a greater choice of goods with the same convenient service customers have come to expect through its SUPERVALUE stores which is set to offer a comfortable and convenient shopping experience to its customers as it is strategically located at neighbourhood areas with value for money and quality goods.

All SUPERVALUE stores carry Maru Kafe products, a myNEWS brand that offers ready-to-eat meals, bakery, and fresh food items. The brand was founded with the goal of giving consumers a wider range of affordable fresh food and wonderful coffee, particularly for those who are on the go. Food at Maru Kafe is prepared fresh every day at which follows Japanese standards and Halal certification.

Low Chooi Hoon, Chief Executive Office Retail, Mynews Retail Sdn Bhd said, “With our 25 years of experience in convenience retailing, we understand the need to continuously improve our relevancy to our customers. Therefore, while we offer convenience, we evolve our business model to the changing lifestyle of our customers.”

Currently operating at seven strategic neighbouring locations nationwide including Kajang, Kepong, OUG, Alor Setar (Kedah), Malim Jaya (Melaka), Bidor (Perak) and Simpang Ampat (Pulau Pinang), myNEWS SUPERVALUE is expected to expand aggressively in the year 2021.

With an array of household items available, myNEWS SUPERVALUE is the destination that meets consumers needs for an assortment of products with best quality, freshness and value for money.

 “With SUPERVALUE, quality assortment is offered with the ‘Berbaloi’ promise to delight our customers. Maru is freshly prepared daily from our very own halal certified food processing center while the beans for our freshly brewed coffee and seasonal flavoured soft serve are prepared on demand,” Chooi Hoon added.

For the further convenience of our customers, all SUPERVALUE stores are available for delivery on GrabMart as well. Customers can now access wide selection of ‘Berbaloi’ items from the comfort of their home, with just a click of a button and enjoy member benefits while signing up on myNEWS mobile app.

With this loyalty programme, consumers are guaranteed further satisfaction, hence, increasing its advantage in the marketplace. With a strong and loyal customer base it gives myNEWS SUPERVALUE the competitive edge to thrive from the get-go.

As part of the efforts to meet consumer trends, myNEWS has also launched Frozen Delights, a new category which sells a variety of frozen foods, available at selected stores.

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