Launch Of Proton X70 Special Edition – Malaysia’s Intelligent SUV

Newly Launched Proton X70 Special Edition

Although Malaysia is still under lockdown, Proton has just launched a new variant to the Proton X70 line-up, further strengthening the appeal for the best-selling C-segment SUV in Malaysia.

The new Proton X70 positioned at the top of Proton’s range, has been given new luxury features and colour. It redefines versatility with intelligence.

Mechanically, the Proton X70 Special Edition is identical in specifications to the Premium 2WD variant and retains the 1.8L TGDi engine with 7-speed dual clutch transmission.

The difference comes in the form of an exterior styling package and interior trim to boost its appeal. Available in exclusive Ocean Blue, a new addition to the colour palette, and Ruby Red, it has its roof, rear spoiler and door mirrors presented in black as well as a new design of 19-inch sport rims.

 An exclusive SE emblem is mounted on the tailgate as a finishing touch. To match the black that adds depth to the exterior, the interior is also predominantly black with luxurious detailing that elevates the ambiance of the cabin.

This includes soft and supple black Nappa leather seats, an exclusive interior trim finishing and new SE specific carpet mats. Like the rest of the Proton X70 range, the Proton X70 Special Edition is equipped with the Proton Intelligent Air Purification System (P-IAPS) that combines the benefits of an N95 cabin filter and air purifier system, offering protection against airborne pollutants and contaminants to improve cabin air quality.

The Proton X70 Special Edition comes with a comprehensive list of safety features including six SRS airbags and Advanced Driver Assistance System (ADAS) that adds an additional layer of active safety to reduce the risk of accidents, along with Tyre Pressure Monitoring System (TPMS) and 360 Camera. “By adding the Proton X70 Special Edition to our model range, PROTON has expanded the upper tier of our target market.

While it is a limited production model, we feel strongly that it will appeal to buyers accustomed to vehicles with luxury features who are looking for a new SUV at a great price,” said Roslan Abdullah, Chief Executive Officer, PROTON Edar.

The Proton X70 Special Edition is limited to 2000 units and goes on sale today at an on-the-road (OTR) price without insurance at RM123,800. Until 31 December 2021, subject to availability, it will be sold with the PEMERKASA+ Sales Tax incentive worth RM7,000. It can now be booked online from as low as RM99. For more information, please visit

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