Homegrown brand, ESCAPE Cameron Highland is set to be the first European-themed and biggest ESCAPE theme park in Malaysia. It’ll also be the third ESCAPE edition, following ESCAPE Penang and ESCAPE Challenge in Petaling Jaya, Selangor.
The project is estimated to take 15 – 18 months and will probably launch in the first half of 2023. Phase 1 of ESCAPE Cameron Highland is expected to launch with 20 attractions – including the first dry ski slope in Malaysia.
The first outdoor ski facility in an equatorial setting will feature a ski lift elevating visitors to the top and a 1.2km dry ski track, which will take skiers through scenic routes, including local themed villages.
Thanks to the temperate climate there, visitors will get to experience 5 different European villages at varying elevations – starting with the Iberian village at the bottom, followed by the British, Balkan and Nordic villages moving up, before finally peaking at the Alpine village at the top.
Tourism, Arts and Culture Minister Datuk Seri Nancy Shukri said this unique project introduces a world-class brand that is 100 per cent Malaysian, created by a Malaysian-born company, Sim Leisure Group that has built some of the greatest parks around the world.
“I was informed that the Escape brand recently made its international debut in Sri Lanka, and will soon expand throughout the ASEAN region and China. Escape will be the de-facto brand ambassador for Malaysian tourism abroad, just as Disney Park is to the USA or Legoland to Denmark.
“International tourists will naturally want to see the birthplace of ESCAPE brand – Malaysia,” added Datuk Nancy Shukri.
Spanning across a 60-acre valley at an elevation of 220 metres, ESCAPE Cameron Highland will rely on renewable energy to operate, thus making this adventure attraction an eco-friendly theme park.
This allows the brand to combine its ‘retro-eco’ genre of fun with Cameron Highlands’ natural topography and environment. Visitors will also get to enjoy crowd-favourite ESCAPE Gravity Play slides and Adventureplay games in new exciting ways against the scenic landscape.
