Energizer Malaysia today expanded its brand portfolio with the official launch of Armor All – the world’s leading brand in high-quality auto care products.
Energizer Holdings – Energizer Malaysia‘s holding company, first acquired the brand in 2018. Over the years, as Energizer Malaysia continuously grew its presence as a leading company, they have bolstered their portfolio of consumer brands within the country, including adding the globally renowned auto care brand today.
“At Energizer, we understand our customers’ needs, including the changing needs of car owners during this pandemic, thus turning this change into an opportunity to enter the auto care segment in Malaysia.
“The quality of all Armor All formulations enables us to offer effective car care products that make cars look the best they can – at a value for money price. With products like the all-in-one and 1-step application range, it is easy to achieve professional results at home – as promised by the tagline ‘Looking good made easy’.
“We will also be introducing more Armor All® innovations to Malaysian car owners as we expand the product range into Malaysia in the next 6 to 9 months, leading into 2022,” says Diane Lee, Business Director – Malaysia & Singapore, Energizer Holdings Inc.
Armor All will be a game-changer in the consumer auto care product space in Malaysia, says Aaron Abner Ang, Head of Marketing – Malaysia, Singapore & Indonesia, Energizer Holdings Inc.
““As a global consumer products company with a wide range of leading brands, Energizer’s mission is to lead the charge to deliver value to our customers and consumers better than anyone else. To elevate visibility for Armor All, we’ve entered the exciting world of Grand Prix racing, with Jenson Button signing on as the products first-ever global brand ambassador.
“Meanwhile, in Malaysia, we are honoured to work with car experts like YS Khong, GC Mah, Alex Yoong and Tengku Djan to create awareness on Armor All®, besides partnering with car wash businesses to showcase our products.”
