OpenHouse launched the first AI-driven proptech solution developed in Malaysia and partnership with leading property developer TA Global Berhad.
The AI proptech company under the OpenMinds Group, now provides homebuyers with access to exclusive listings and customised recommendations to enhance their buying experience.
A leading force in property, TA Global has long been renowned for its exceptional quality and innovative developments. Their unwavering commitment to excellence has garnered many prestigious awards at home in Malaysia and internationally. With a strategic presence in key global markets spanning five countries across three continents, including Australia, Singapore, Thailand, China, and Canada, TA Global’s influence in reshaping city skylines and creating valuable living spaces is undeniable.
The partnership with TA Global provides OpenHouse users access to an initial offering of 200 curated listings through the OpenHouse mobile app.
Focused on simplicity, customisation, and exclusivity, the types of properties that will be listed include pre-launch as well as launched and completed properties. OpenHouse will continue to add new listings and partner with other major developers in the country, including exclusive offerings not available on other platforms.
“We are proud to be the first property developer in Malaysia to partner with the OpenHouse app and lead the way in innovation,” said Lee Yen Foong, Chief Operating Officer of TA Global.
“At TA Global, excellence is the hallmark of our residential, commercial, and township projects. Understanding and responding to the needs and demands of our customers is fundamental to our business. Through our partnership with OpenHouse and their curated AI technology, we can effectively cater to the personalised needs of our purchasers to provide exceptional property values.”
Through the partnership with TA Global, OpenHouse users will have access to their large portfolio of properties and will receive curated suggestions that are based on their needs. This level of customisation and recommendation is far beyond what is available on existing property platforms and provides homebuyers with a trusted method to choose properties that truly fit their needs.
The mobile app functions include colour-coded icons for quick filtering and location-based landmarks around your desired home location. The AI function also filters and curates news relevant to your home preferences.
“OpenHouse was created to help homebuyers find the right property that suits their needs and requirements. We integrated AI technology with map navigation into the homebuying experience to enhance customization for our users, while at the same time working with leading developers like TA Global to offer a wide range of quality property options,” said Nick Tan, Director of Business & Partnership of OpenHouse.
“By focusing on delivering quality rather than just quantity, we wanted to eliminate confusion and time wasting from your homebuying experience, using our technology to curate and provide you with the best options available for you.”
OpenHouse’s mission is to make the dream of homeownership a reality for first-time buyers. We understand that finding your perfect home can be a daunting task but with OpenHouse the journey becomes seamless and exciting. Our vision is to become the leading property platform for new property pre-launches and launches in Malaysia, with aspirations to expand into the regional ASEAN market.
By leveraging AI innovative technology and strategic partnerships, OpenHouse aims to redefine the way people discover and purchase their dream homes.
Jan Wong, Director of Technology of OpenHouse said, “Incorporating artificial intelligence into property buying, OpenHouse is a culmination of identifying consumer needs and developing a technology solution that solves the issues. The mobile app offers a seamless and personalized property search function for a new generation of homebuyers. We understand that purchasing property is a significant investment, and we believe in empowering buyers with the knowledge and insights they need to make informed decisions.
“Our proprietary technology, RE: ai (Real Estate AI), integrates various data sources—such as news, user behaviour, and property valuations—to deliver comprehensive and meaningful information that enhances the buyer’s journey.”
The future of property buying in Malaysia
The technology behind OpenHouse is being updated with new functions being rolled out in the coming months. This includes expanding the custom-built AI tool, RE:ai, to further improve property recommendations and enhance the user journey experience. On the property developer side, the AI system will focus on helping increase lead quality for properties through efficient matching.
The mobile app will also serve as a discovery platform for more pre-launch properties, to encompass a broad audience of buyers to provide access to upcoming properties at exclusive rates and exclusive offers. This includes dedicated technology solutions and functionality for property investors.
