airasia Super App today launched a world-first facial recognition technology, providing guests and millions of airasia Super App users with not only a fully digital and contactless journey on AirAsia flights but also enhanced convenience, security and safety for all their travels and lifestyle needs.
Initially rolled out for air travel, FACES will now make the airasia Super App the one-stop shop that instantly identifies customers via instant facial recognition, to order and pay for the many travel and lifestyle offerings seamlessly on the one app.
The state-of-the-art technology was officially launched at RedSation, KL Sentral today by Amanda Woo, CEO of airasia Super App; Pablo Sanz Salcedo, Chief Product & Technology Officer of AirAsia; Javed Malik, Chief Operating Officer of AirAsia Group; and Captain Chester Voo Chee Soon, CEO of Civil Aviation Authority of Malaysia.
“Facial technology is already transforming our everyday lives, through the simple unlocking of our phones, for example. While others may be launching similar technology, ours is truly a world first as it opens the door to much more than just air travel.
“As the first airline to introduce this facial recognition technology tailored to our digital travel and lifestyle platform, we are continuing to deploy innovations that not only take the hassle out of flying in the new world but make a difference to everyday lifestyle needs.
“We have already replaced cards with FACES technology for staff to access facilities across the AirAsia Group. Now with a simple scan of your face guests will be able to order, book, verify and pay for all of our popular lifestyle offerings on our super app,” says Bo Lingam, Group CEO of AirAsia Aviation Group.
He says FACES is the latest contactless technological innovation that we have developed, in conjunction with the company’s tech partner, Vision-Box, as part of the strict Covid-19 mitigation procedures and as the company welcomes the resumption of interstate travel now and international travel in the near future.
“Importantly, guests flying with us can check in online anywhere, anytime in just a click of the button once registered with FACES, supporting our efforts to restore confidence in air travel through technology and enhanced safety measures. Research has shown travelers feel safer using touchless processing throughout the airport.
“FACES will be implemented across all Malaysia airports within 12 months and our next priorities will be Thailand, Indonesia, Philippines and all other key markets we operate to.”
Amanda Woo, CEO of airasia Super App said: “Digital innovation and serving the underserved has always been a huge part of our DNA.
“The launch of FACES today on our super app is truly a game-changer, integrating industry-leading payment solutions aligned with our great value travel, lifestyle and fintech offerings.
“The revolutionary system will make all the offerings available on the airasia Super App, including flights, hotels, ordering food, deliveries, ride-hailing and so much more, simple and easy, with just a quick facial scan.
“Importantly, it delivers the convenience of facial recognition for fast airport check in, anytime and anywhere and streamlines door to door delivery services through real-time verification and contactless delivery.
”In the future, we even envisage enabling guests to be able to check-in for hotels affiliated with AirAsia using FACES for real-time verification and check-in.
“Our teams are already working to fully integrate facial recognition technology into our overall fintech capabilities accessing new and exciting features within the super app.
“Facial recognition technology allows us to make it more convenient for our millions of users to access our products and services simply and securely, which will assist in our quest for continual improvement in all that we do and deliver a greater user experience. All airasia Super App users around the region can now register for FACES easily on the app and soon they will be able to use the feature not just for travel but also for all of our lifestyle offerings in our rapidly expanding ecosystem.”
