Recognised as one of TIME Magazine’s World’s Greatest Places of 2021, Desaru Coast Destination Resort has reinvented the future of meetings, incentives, conventions and exhibitions (MICE) to offer fully customisable events that will inspire, rejuvenate and reconnect people.
Through “MICE Reinvented”, Desaru Coast introduces five distinct event pillars for all occasions; i) Corporate Events, Reimagined, ii) Future-proof Conferences & Exhibitions, iii) Wanderlust Destination Weddings & Celebrations, iv) Sports & Such and v) Nature & Nurture.
Situated on the eastern coast of Johor, Malaysia, Desaru Coast boasts a portfolio of some of the most coveted international five-star resorts to extend perfect event venues that can be repurposed for any MICE need. Collectively, the destination holds an inventory of close to 800 rooms, indoor event spaces that can accommodate a total of more than 2300 delegates, two award-winning world-class golf courses and the region’s largest waterpark that spans along 17 kilometres of beachfront and unbounded, wide-open spaces for endless possibilities for events.
Furthermore, as an integrated destination, delegates can stay at any one resort and yet spread activities and experiences across any of the other three resorts, attractions and outdoor experiences.
“Just as the pandemic redesigned the way we live; it has driven us to relook and rethink how events will look like in the future. Leveraging our portfolio of assets as an international destination in the world where people seek inspiration, rejuvenation and reconnections, Desaru Coast has reimagined all possible spaces and experiences across the destination to offer a multitude of integrated indoor and outdoor programmes.
“Future MICE at Desaru Coast can be designed with an enchanting mix of indoor and outdoor experiences to include all five-star facilities along with curated activities at the beach, forest, mangroves, local villages, golf courses, ballrooms and conference centre,” said Roslina Arbak, Managing Director and CEO Desaru Coast Destination Resorts.
Roslina further adds, “as an international destination ideal for MICE, Desaru Coast is well connected via land, air and sea. With three international airports within Desaru Coast’s reach, it is accessible to a regional population catchment of an estimated 624 million within ASEAN in a 4-hour flight radius and a population catchment of 3.8 billion within an 8-hour flight radius. Our soon-to-be-opened Desaru Coast Ferry Terminal will offer easy fly & ferry options for arrivals into Singapore to attend events at the destination.
“As travel gradually resumes, Desaru Coast is prime for MICE. We now look forward to boosting confidence in the industry with MICE Reinvented at Desaru Coast,”
